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“We Are Happy Rivals Are Bringing in First-Time Buyers; They Will Evolve Into Our Segments,” Says Santosh Iyer

“We Are Happy Rivals Are Bringing in First-Time Buyers; They Will Evolve Into Our Segments,” Says Santosh Iyer

Ketan Thakkar, Darshan Nakhwa and Prerna Lidhoo     calendar09 Apr 2026

As rivals chase entry-level luxury buyers, Mercedes-Benz India bets on financing, brand pull, and premium positioning to capture customers as they upgrade.

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Simple Energy Opens Five New Stores Across Four Cities News
Simple Energy Opens Five New Stores Across Four Cities

autherSarthak Mahajan calendar09 Apr 2026

The Bengaluru-based electric scooter maker expands into Delhi, Nashik, Aurangabad, and Siliguri as it pushes toward a ...

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Centrum Forecasts Revenue Surge for Auto Component Sector News
Centrum Forecasts Revenue Surge for Auto Component Sector

autherShahkar Abidi calendar09 Apr 2026

Strong vehicle production, festive demand, and industrial diversification drive auto component sector growth, though c...

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Ather Energy Reaches 700 Retail Outlets Across India News
Ather Energy Reaches 700 Retail Outlets Across India

autherSarthak Mahajan calendar09 Apr 2026

The electric scooter maker doubled its Experience Centre count in a single financial year, with aggressive expansion i...

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Yokohama India Opens New Dealer Outlet in Visakhapatnam to Expand Andhra Pradesh Retail Network News
Yokohama India Opens New Dealer Outlet in Visakhapatnam to Expand Andhra Pradesh Retail Network

autherSarthak Mahajan calendar09 Apr 2026

Sri Venkateshwara Tyres joins Yokohama's exclusive Club Network, marking the brand's third outlet in the port city of ...

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Video: BMW Breaks Sales Records in CY2026, Plans 23 More Product Launches This Year Video
Video: BMW Breaks Sales Records in CY2026, Plans 23 More Product Launches This Year

By Mugdha Mishra calendar09 Apr 2026

BMW India's Hardeep Singh Brar on dethroning Mercedes-Benz, launching 27 products in 2026, and navigating geopolitical...

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Mercedes-Benz India Clocks 19,363 Units in FY26, Up 2% YoY; Top-End Vehicles and EVs Drive Growth News
Mercedes-Benz India Clocks 19,363 Units in FY26, Up 2% YoY; Top-End Vehicles and EVs Drive Growth

autherDarshan Nakhwa calendar09 Apr 2026

Robust demand for high-end models and EVs powers record FY26 sales and a strong Q1 start; automaker to step up product...

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Mercedes-Benz India Posts Record Fiscal Year Sales at 19,363 Units; Launches Two New AMG Models News
Mercedes-Benz India Posts Record Fiscal Year Sales at 19,363 Units; Launches Two New AMG Models

autherShruti Shiraguppi calendar09 Apr 2026

Top-end luxury segment grows 16% in FY26; entry luxury declines 18% as brand doubles down on value-over-volume strateg...

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Stryder Cycle Launches Airborne and Arcus E-Bikes to Expand Electric Mobility Portfolio News
Stryder Cycle Launches Airborne and Arcus E-Bikes to Expand Electric Mobility Portfolio

autherShruti Shiraguppi calendar09 Apr 2026

New models designed for urban commuting and all-terrain use, backed by Tata Group reliability.

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Hyundai Motor India Launches CRETA Summer Edition Variants with Technology and Safety Upgrades News
Hyundai Motor India Launches CRETA Summer Edition Variants with Technology and Safety Upgrades

autherShruti Shiraguppi calendar09 Apr 2026

New trims add digital cluster, dashcam, and advanced monitoring features across petrol and diesel options.

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POLL OF THE MONTH

Can GST Cuts Give Long-term Boost to Auto Sales?

Can GST Cuts Give Long-term Boost to Auto Sales?

Yes

 

64.86%

No

 

35.14%

Total Votes : 925