Beyond EVs: The Growing Importance of Automotive Electronics in Modern Vehicles
Buyers no longer compare a car with other cars. They compare it with their phone.
Prerna Lidhoo
13 Sep 2026
Pratap Bose explains why commercial vehicle design is about far more than looks. From driver comfort, ergonomics and safety to technology, software and customer feedback, he explains how design can influence truck-driver choice even in a tr...
Read moreBuyers no longer compare a car with other cars. They compare it with their phone.
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