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Video: Jim Aota on Yamaha's Premium Strategy in India, Taking On Royal Enfield

Mugdha Mishra     calendar17 Sep 2026

Jim Aota on Yamaha’s premium-segment focus, competing against Royal Enfield, navigating E20 hurdles for higher-displacement bikes, scaling 1.8-million engine capacity, and expanding hybrid and EV scooter roadmaps.

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TVS Motor Refreshes Apache and Ronin Motorcycle Ranges Ahead of Festive Season News
TVS Motor Refreshes Apache and Ronin Motorcycle Ranges Ahead of Festive Season

autherArunima Pal calendar17 Sep 2026

Company adds new variants, safety features and a "Black Diamond" special edition across its premium two-wheeler line-u...

New Ducati Streetfighter V4 SP expected in 2027 News
New Ducati Streetfighter V4 SP expected in 2027

autherAutocar India calendar17 Sep 2026

A new Sport Production version of Ducati’s streetfighter could return with track-focused hardware based on the latest ...

TVS Apache, Ronin Get Festive Updates; Prices From Rs 1.27 Lakh News
TVS Apache, Ronin Get Festive Updates; Prices From Rs 1.27 Lakh

autherEshisha Java calendar17 Sep 2026

TVS Motor Company has introduced feature and variant updates across the Apache and Ronin motorcycle ranges, including ...

Raptee.HV Starts Bengaluru Deliveries, Targets 100+ Motorcycles By November News
Raptee.HV Starts Bengaluru Deliveries, Targets 100+ Motorcycles By November

autherEshisha Java calendar17 Sep 2026

Raptee.HV has commenced customer deliveries in Bengaluru and plans to deliver more than 100 motorcycles across Bengalu...

DriveX Opens Hennur Outlet, Adds Third Company-Owned Store In Bengaluru In Three Months News
DriveX Opens Hennur Outlet, Adds Third Company-Owned Store In Bengaluru In Three Months

autherEshisha Java calendar17 Sep 2026

The new outlet on Hennur-Bagalur Main Road expands DriveX’s company-owned retail network and access to pre-owned two-w...

Bijliride Scales Franchise Network To 20, Targets 50; Pilots Master Franchise Model News
Bijliride Scales Franchise Network To 20, Targets 50; Pilots Master Franchise Model

autherEshisha Java calendar17 Sep 2026

Bijliride currently has 20 active franchise partners and another 20 partnerships nearing closure, while it pilots a Ma...

Bajaj Auto 2W, 3W and Qute exports jump 50% in April-August to 1.26 million units Analysis Sales
Bajaj Auto 2W, 3W and Qute exports jump 50% in April-August to 1.26 million units

autherAjit Dalvi calendar17 Sep 2026

India’s No. 1 exporter of two- and three-wheelers and also quadricycles is on a roll in FY2027. While it has shipped 1...

Royal Enfield Launches Flying Flea C6 Electric Motorcycle in Europe and UK News
Royal Enfield Launches Flying Flea C6 Electric Motorcycle in Europe and UK

autherShruti Shiraguppi calendar17 Sep 2026

The FF.C6 will be sold through stores in Paris, Barcelona, Rome, Berlin and London, priced at €5,990 in Europe and £5,...

VIDEO: ReiseMoto’s ₹350 Cr Pivot: From B2B Tyre Exports to D2C Lifestyle I Yogesh Mahansaria Video
VIDEO: ReiseMoto’s ₹350 Cr Pivot: From B2B Tyre Exports to D2C Lifestyle I Yogesh Mahansaria

autherPrerna Lidhoo calendar16 Sep 2026

Yogesh Mahansaria discusses ReiseMoto’s evolution into a premium motorcycle lifestyle brand, its ₹350 crore investment...