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BKT Bets on Digital, AI and Rider Communities to Build Consumer Tyre Brand 

BKT Bets on Digital, AI and Rider Communities to Build Consumer Tyre Brand 

Darshan Nakhwa, Shahkar Abidi, Anurag Chaturvedi      calendar20 Aug 2026

BKT plans to use digital media, AI-led consumer engagement and community marketing to build recall as on-highway tyres become a key pillar of its FY30 growth strategy.

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Vega Auto Brand AXOR Launches Lightweight MX Carbon Off-Road Helmet News
Vega Auto Brand AXOR Launches Lightweight MX Carbon Off-Road Helmet

autherDev Vadchhedia calendar19 Aug 2026

Triple-certified carbon-fibre helmet weighs approximately 1,050 grams and meets ECE 22.06, DOT, and ISI safety standar...

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Exclusive: Yokohama India Eyes Entry Into Two-Wheeler Tyre Market by 2027 News
Exclusive: Yokohama India Eyes Entry Into Two-Wheeler Tyre Market by 2027

autherDarshan Nakhwa calendar19 Aug 2026

Japanese tyre maker is considering a premium radial-led entry before expanding into mass-market motorcycle tyres; prod...

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Exide Industries Infuses Rs 200 Crore into EV Battery Arm Exide Energy Solutions News
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autherDev Vadchhedia calendar18 Aug 2026

Fresh rights issue subscription takes cumulative investment in greenfield Bengaluru lithium-ion cell facility to Rs 5,...

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Spark Minda Gets ECMS Nod for Greenfield TFT Display Unit News
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autherDev Vadchhedia calendar18 Aug 2026

Spark Minda subsidiary to localize display module assembly for vehicle cockpits, reducing import dependence across aut...

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Balkrishna Industries Approves Rs 550 Crore NCD Issuance News
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autherAutocar Professional Bureau calendar18 Aug 2026

Off-highway tyre major to issue 55,000 non-convertible debentures on private placement basis.

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ECMS Auto Electronics Push: Govt Approves 31 New Projects News
ECMS Auto Electronics Push: Govt Approves 31 New Projects

autherAutocar Professional Bureau calendar17 Aug 2026

Fresh round of approvals by MeitY adds Rs 6,844 crore in planned investment to boost domestic component and EV battery...

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Greaves Cotton Takes Full Ownership of Excel Controlinkage News
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autherAngitha Suresh calendar17 Aug 2026

The engineering conglomerate completes a multi-tranche acquisition begun in 2023, making the motion control systems ma...

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Ola Shakti Energy Storage Portfolio Spans Home to the Grid News
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autherEshisha Java calendar17 Aug 2026

Ola Electric has expanded its Shakti energy storage portfolio to cover residential, commercial, industrial and utility...

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STUDDS Nardo Grey Helmet Series Launched With 1,947 Units News
STUDDS Nardo Grey Helmet Series Launched With 1,947 Units

autherEshisha Java calendar14 Aug 2026

STUDDS has launched a limited-edition Nardo Grey helmet series across seven models, with 1,947 units produced for its ...

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POLL OF THE MONTH

What will be the primary battery technology powering mainstream EVs five years from now?

What will be the primary battery technology powering mainstream EVs five years from now?

Lithium-ion

 

40.0%

Sodium-ion

 

20.0%

Solid-state

 

40.0%

None of the Above

 

0%

Not Invented Yet

 

0%

Total Votes : 5