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Santosh Iyer: Value Important Over Volume, Market Share Race Is ‘Self-Created’

Santosh Iyer: Value Important Over Volume, Market Share Race Is ‘Self-Created’

Prerna Lidhoo, Ketan Thakkar & Darshan Nakhwa     calendar09 Apr 2026

Mercedes-Benz India prioritises brand desirability and customer experience over chasing sales volumes, even as rival BMW briefly overtakes it in quarterly registrations.

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Exclusive: Bentley Targets 100 Cars per Year Milestone in India, Banks on New Set-up to Accelerate Sales Interview
Exclusive: Bentley Targets 100 Cars per Year Milestone in India, Banks on New Set-up to Accelerate Sales

autherHormazd Sorabjee calendar09 Apr 2026

Bentley is recalibrating its India strategy with a new sales structure and pricing focus to push annual volumes toward...

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Volkswagen India Eyes up to 20–25% Higher Taigun Volumes With Facelift: Nitin Kohli News
Volkswagen India Eyes up to 20–25% Higher Taigun Volumes With Facelift: Nitin Kohli

By Arushi Bhatia and Darshan Nakhwa calendar09 Apr 2026

Volkswagen targets stronger Taigun volumes with facelift, focusing on performance positioning, product interventions, ...

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Royal Enfield Enters EV Space With Flying Flea C6 at ₹2.79 Lakh; BaaS Option Lowers Entry to ₹1.99 Lakh News
Royal Enfield Enters EV Space With Flying Flea C6 at ₹2.79 Lakh; BaaS Option Lowers Entry to ₹1.99 Lakh

By Kiran Murali & Ketan Thakkar calendar09 Apr 2026

Bookings open April 10 in Bengaluru; deliveries from end-May as the company begins phased rollout.

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“We Are Happy Rivals Are Bringing in First-Time Buyers; They Will Evolve Into Our Segments,” Says Santosh Iyer News
“We Are Happy Rivals Are Bringing in First-Time Buyers; They Will Evolve Into Our Segments,” Says Santosh Iyer

By Ketan Thakkar, Darshan Nakhwa and Prerna Lidhoo calendar09 Apr 2026

As rivals chase entry-level luxury buyers, Mercedes-Benz India bets on financing, brand pull, and premium positioning ...

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Simple Energy Opens Five New Stores Across Four Cities News
Simple Energy Opens Five New Stores Across Four Cities

autherSarthak Mahajan calendar09 Apr 2026

The Bengaluru-based electric scooter maker expands into Delhi, Nashik, Aurangabad, and Siliguri as it pushes toward a ...

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Centrum Forecasts Revenue Surge for Auto Component Sector News
Centrum Forecasts Revenue Surge for Auto Component Sector

autherShahkar Abidi calendar09 Apr 2026

Strong vehicle production, festive demand, and industrial diversification drive auto component sector growth, though c...

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Ather Energy Reaches 700 Retail Outlets Across India News
Ather Energy Reaches 700 Retail Outlets Across India

autherSarthak Mahajan calendar09 Apr 2026

The electric scooter maker doubled its Experience Centre count in a single financial year, with aggressive expansion i...

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Yokohama India Opens New Dealer Outlet in Visakhapatnam to Expand Andhra Pradesh Retail Network News
Yokohama India Opens New Dealer Outlet in Visakhapatnam to Expand Andhra Pradesh Retail Network

autherSarthak Mahajan calendar09 Apr 2026

Sri Venkateshwara Tyres joins Yokohama's exclusive Club Network, marking the brand's third outlet in the port city of ...

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Video: BMW Breaks Sales Records in CY2026, Plans 23 More Product Launches This Year Video
Video: BMW Breaks Sales Records in CY2026, Plans 23 More Product Launches This Year

By Mugdha Mishra calendar09 Apr 2026

BMW India's Hardeep Singh Brar on dethroning Mercedes-Benz, launching 27 products in 2026, and navigating geopolitical...

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POLL OF THE MONTH

Can GST Cuts Give Long-term Boost to Auto Sales?

Can GST Cuts Give Long-term Boost to Auto Sales?

Yes

 

64.62%

No

 

35.38%

Total Votes : 930