Recent Articles Published by Prerna Lidhoo
Nissan Targets 2028 EV Launch, Says India Market Is Still Maturing

By Prerna Lidhoo, Sergius Barretto, Ketan Thakkar calendar09 Jul 2026

Carmaker targets internal combustion engine segment for volume growth while evaluating the cost viability of global hy...

Delhi EV Policy: BMW Calls for State EV Policies to Align With Centre, Flags Risk of Tax Arbitrage

By Prerna Lidhoo and Mugdha Mishra calendar08 Jul 2026

The luxury carmaker cautioned that varying state-level incentives could distort buying behaviour and encourage custome...

BMW Strengthens Luxury EV Leadership as EV Mix Rises to 26%, Sells 2,359 EVs in H12026

By Prerna Lidhoo and Mugdha Mishra calendar08 Jul 2026

BMW Group India’s EV sales jumped 78% between January-June 2026 reinforcing its position as the country's largest luxu...

BMW Becomes India’s No.1 Luxury Carmaker In H1 2026: Vahan Data

By Prerna Lidhoo and Mugdha Mishra calendar08 Jul 2026

BMW grows 15% in a market that expanded just 4%, while Mercedes slips 3%; EVs, long-wheelbase models and Tier-II expan...

Delhi EV Policy: Rs 30 Lakh Price Cap Could Hurt EV Adoption, says Santosh Iyer

By Prerna Lidhoo and Ketan Thakkar calendar07 Jul 2026

Proposed Regulatory Threshold Changes Fiscal Incentives for High-End Models as Luxury Brand Argues Price-Based Limits ...

Video: Ultraviolette Targets Operational Break-Even in 2026 With Future IPO in Sight

autherPrerna Lidhoo calendar06 Jul 2026

Bengaluru-Based Electric Bike Maker Plans Product Expansion and European Growth Ahead of Planned IPO.

Bajaj Auto Reports Ransomware Attack, Says Operations Safeguarded After Swift Response

autherPrerna Lidhoo calendar23 Jun 2026

Automaker activates external security protocols to isolate enterprise networks following a morning digital breach at i...

Video: How MINI Is Building a Stronger India Business Through Localisation

autherPrerna Lidhoo calendar20 Jun 2026

BMW Group Plant Chennai's Thomas Dose on MINI India's localisation push, balancing imports with local sourcing, and ho...

Video: How Yulu Built a Shared EV Business Around India's Gig Economy

autherPrerna Lidhoo calendar20 Jun 2026

Yulu's co-founder reveals how the micro-mobility startup turned EBITDA positive, scaled with Bajaj Auto and Magna's ba...

VIDEO: Could The Countryman C Expand MINI's Market Beyond Its Traditional Buyers?

autherPrerna Lidhoo calendar19 Jun 2026

The new Countryman C presents an opportunity for the BMW-owned carmaker to drive its next phase of growth.