Latest News, Features, Interviews, Analysis, Opinion, Blogs & Videos Published by Author 'Prerna Lidhoo '

Video: How MINI Is Building a Stronger India Business Through Localisation

Prerna Lidhoo 20 Jun 2026

BMW Group Plant Chennai's Thomas Dose on MINI India's localisation push, balancing imports with local sourcing, and ho...

Video: How Yulu Built a Shared EV Business Around India's Gig Economy

Prerna Lidhoo 20 Jun 2026

Yulu's co-founder reveals how the micro-mobility startup turned EBITDA positive, scaled with Bajaj Auto and Magna's ba...

VIDEO: Could The Countryman C Expand MINI's Market Beyond Its Traditional Buyers?

Prerna Lidhoo 19 Jun 2026

The new Countryman C presents an opportunity for the BMW-owned carmaker to drive its next phase of growth.

MINI Bets on SUVs to Expand Its Addressable Market in India; the new Countryman Leads Push for 2x Growth

Prerna Lidhoo 18 Jun 2026

After years as a niche luxury brand, MINI India is reinventing itself around the Countryman, local assembly and networ...

Mercedes-Benz India Line-Up E20-Compliant; Higher Blends Will Need Retesting: Iyer

By Darshan Nakhwa and Prerna Lidhoo 15 Jun 2026

The luxury carmaker rules out retrofits for high-concentration ethanol fuels and advocates for plug-in hybrids to lowe...

Mercedes-Benz Rules Out Portfolio-Wide PHEV Push as High Costs Limit Business Case

By Darshan Nakhwa and Prerna Lidhoo 15 Jun 2026

The luxury car maker will introduce plug-in hybrids only where customers are willing to absorb the technology premium;...

Mercedes-Benz Launches S-Class PHEV at ₹2.20 Crore; Deliveries to Begin in Q4

Prerna Lidhoo 15 Jun 2026

The S-Class PHEV offers up to 115km of electric range, 60kW DC fast charging and 32.3kmpl WLTP-certified combined effi...

VIDEO: River Mobility: The EV Startup That Refused to Scale Blindly | Start to Scale Ep. 1

Prerna Lidhoo 07 Jun 2026

Aravind Mani, Co-founder & CEO of River Mobility, unpacks the realities of building an EV startup in one of the world'...

Pro Plus

Tata Motors' X Alpha Architecture Aims to Reinvent the Small Car

By Ketan Thakkar, Prerna Lidhoo and Mugdha Mishra 30 May 2026

The next-generation Tiago and Tiago EV blend the low-cost strengths of Tata Motors' older X0 architecture with the mod...

India's Passenger EV Market Set for Breakout Year; Sales Could Reach 400,000 Units in FY27

By Prerna Lidhoo, Kiran Murali and Ketan Thakkar 30 May 2026

Automakers expand production amid surging bookings, with industry penetration expected to nearly double from FY26 leve...

Video: How MINI Is Building a Stronger India Business Through Localisation

Video: How Yulu Built a Shared EV Business Around India's Gig Economy

VIDEO: Could The Countryman C Expand MINI's Market Beyond Its Traditional Buyers?

MINI Bets on SUVs to Expand Its Addressable Market in India; the new Countryman Leads Push for 2x Growth

Mercedes-Benz India Line-Up E20-Compliant; Higher Blends Will Need Retesting: Iyer

Mercedes-Benz Rules Out Portfolio-Wide PHEV Push as High Costs Limit Business Case

Mercedes-Benz Launches S-Class PHEV at ₹2.20 Crore; Deliveries to Begin in Q4

VIDEO: River Mobility: The EV Startup That Refused to Scale Blindly | Start to Scale Ep. 1

Tata Motors' X Alpha Architecture Aims to Reinvent the Small Car

India's Passenger EV Market Set for Breakout Year; Sales Could Reach 400,000 Units in FY27

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