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EVs Gain Rapid Acceptance among India's Affluent Class

As India’s wealthy embrace electric vehicles with speed and style, the mainstream consumer weighs every step carefully.

By Ketan Thakkar & Prerna Lidhoo

23 Jun 2025

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EVs Gain Rapid Acceptance among India's Affluent Class

Walk into any high-street dealership along Delhi’s bustling Ring Road, and you’ll witness two EV narratives unfolding side by side. In the mass-market showrooms, conversations still begin with price points, state subsidies, and range reassurance — EVs are an option, but not yet an automatic choice. Next door, in the plush, glass-walled luxury showrooms, the tone is different: buyers come armed with spec comparisons, probing sales consultants about 0–100 acceleration times, kilowatt-hour ratings, battery chemistry, and over-the-air software capabilities.

The data reflects this split-screen reality. Passenger vehicle EV penetration hit 4.1% in May 2025 — a new high, and ...

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