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From Mercedes-Benz to Mahindra: Tracking Landmark Cars' Journey of Brand Expansion
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From Mercedes-Benz to Mahindra: Tracking Landmark Cars' Journey of Brand Expansion

autherKetan Thakkar     calendar03 Feb 2025

Sanjay Thakker, Landmark Cars’ chairman executive director, reflects upon his company’s growth strategy, and explains the reason behind diversification into non-luxury brands.

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Tata Motors skeptical about Battery-as-a-Service
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Tata Motors skeptical about Battery-as-a-Service

By Kiran Murali & Ketan Thakkar calendar26 Jan 2025

Tata Motors questions the practicality of the Battery-as-a-Service (BaaS) model, citing cost, logistical, and consumer...

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Inside Toyota's hybrid strategy
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Inside Toyota's hybrid strategy

autherPrerna Lidhoo calendar24 Jan 2025

Toyota's hybrid strategy, backed by a strong SUV lineup and a partnership with Suzuki, is set to drive over 3 lakh ann...

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Premiumisation spells windfall gains for auto sector investors
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Premiumisation spells windfall gains for auto sector investors

By Ashutosh Radhey Shyam calendar23 Jan 2025

Outpacing broader market benchmarks like the Nifty 50, the BSE Auto index has risen to new heights in keeping with the...

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EV Promise Unplugged: Why India's market is losing charge
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EV Promise Unplugged: Why India's market is losing charge

autherKetan Thakkar calendar16 Jan 2025

Slow charging times, range anxiety, insufficient infrastructure, and lack of consumer confidence are just some of the ...

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Made in India, Loved Worldwide - Indian Motorcycles
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Made in India, Loved Worldwide - Indian Motorcycles

By Aniket Katdare, Ipsos UU calendar08 Jan 2025

Indian motorcycle brands are transforming global riding culture through strategic partnerships, affordable performance...

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How Continental is coding the future of vehicles
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How Continental is coding the future of vehicles

autherPrerna Lidhoo calendar07 Jan 2025

Modern vehicles are evolving into sophisticated platforms where software is as critical as the engine, creating an opp...

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Amitabh Saran - How India's EV startups can overcome competition from legacy players
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Amitabh Saran - How India's EV startups can overcome competition from legacy players

By Amitabh Saran, CEO, AltiGreen calendar05 Jan 2025

For electric startups to withstand competition from bigger brands, they need to focus on their value proposition, cust...

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Tractor sales could grow in double digits in H2 FY2025
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Tractor sales could grow in double digits in H2 FY2025

autherYukta Mudgal calendar04 Jan 2025

Backed by good rainfall and government policies, H2 volumes may rise in double digits in percentage terms, leading to ...

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EVs designed specifically for India key for adoption: Maruti Suzuki’s RC Bhargava
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EVs designed specifically for India key for adoption: Maruti Suzuki’s RC Bhargava

By Kiran Murali & Ketan Thakkar calendar02 Jan 2025

Bhargava believes India needs EVs that are essentially designed for intracity use, and for intercity commuting, the la...

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POLL OF THE MONTH

Will Legacy Players Be Able to Squeeze Out Startups from India's Electric 2-Wheeler Market?

Will Legacy Players Be Able to Squeeze Out Startups from India's Electric 2-Wheeler Market?

Yes

 

71.97%

No

 

28.03%

Total Votes : 157