Follow us
Shriram Finance Drives India's EV Growth with ₹5,000 Cr Green Loan Plan
India's largest auto loan provider, Shriram Finance, is pivoting to green finance, targeting Rs 5,000 crores in EV loans and clean mobility infrastructure.
7359 Views
The year was 2002. Shriram City Union Finance, then a rising but little-recognized player from south India, faced an unwritten embargo: North India’s all-powerful two-wheeler dealerships, especially those of a behemoth with the then 44% national market share, refused to allow this southern upstart onto their showroom floors.
YS Chakravarti, then Business Head, didn’t take no for an answer. Instead, he went quite literally outside the system. “We would sit outside and do business,” he recalled. With makeshift tents and umbrellas pitched just beyond the iron gates of the OEM showrooms, Shriram’s teams issued attractive loans, discounts, and fuel ...
RELATED ARTICLES
Bosch’s India Recast
Shahkar Abidi
23 May 2026
Why the Tier-1 giant’s dealmaking is really a play for control of the next mobility stack.
How One Tax Cut Fuelled Every Car Maker Except MG Motor
Anurag Chaturvedi
04 May 2026
For the one OEM built around EVs, the competitive equation changed without its own pricing moving by a rupee.
How a Single GST Cut Shifted India's Car Market Out of Neutral
Anurag Chaturvedi
04 May 2026
Five million passenger vehicles were never a supply problem. One rate reform proved it was always about price.
