JSW MG Bets Big on Premium EVs with MG Select

For all the buzz around MG Select, the idea raises as many questions as it promises. Can a relatively young brand convince India’s affluent, badgeconscious buyers to shift from German marques? Can a roadster and a limousine—two body styles with limited traction in India—anchor a new premium strategy? And can a company still chasing breakeven deliver the ownership experience that premium buyers expect? These are the doubts shadowing JSW MG Motor’s latest venture.

Yet ambition is undeniable, and the early start has been encouraging. In its first month, MG sold about 250 Cybersters in India—nearly 20% of its 1,200 ...