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JSW MG Bets Big on Premium EVs with MG Select
With the Rs 50–70 lakh band heating up from rising EV penetration, JSW MG’s Select seeks to bridge the gap between mass-premium and luxury, but the gamble will test brand pull and perception.
By Ketan Thakkar
9164 Views
For all the buzz around MG Select, the idea raises as many questions as it promises. Can a relatively young brand convince India’s affluent, badgeconscious buyers to shift from German marques? Can a roadster and a limousine—two body styles with limited traction in India—anchor a new premium strategy? And can a company still chasing breakeven deliver the ownership experience that premium buyers expect? These are the doubts shadowing JSW MG Motor’s latest venture.
Yet ambition is undeniable, and the early start has been encouraging. In its first month, MG sold about 250 Cybersters in India—nearly 20% of its 1,200 ...
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