Why Ather Chose to Go It Alone, Despite Hero’s Backing
The company could have plugged into Hero MotoCorp’s 6,000 dealerships, decades of manufacturing scale, and entrenched ...
Ketan Thakkar & Kiran Murali
24 Apr 2025
Ather Energy, founded in 2013, focused on developing a fully integrated electric scooter platform, emphasizing in-house technology development, user experience, and long-term scalability.
Read moreThe company could have plugged into Hero MotoCorp’s 6,000 dealerships, decades of manufacturing scale, and entrenched ...
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