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Riding the Surge: How Honda’s Tilt into Motorcycles Is Paying Off Big

Honda's aggressive motorcycle pivot delivers 23% revenue growth and shrinks the gap with Hero MotoCorp to just ₹1,500 crore, as Shine 125cc dominates the booming executive segment and reshapes India's two-wheeler hierarchy.

By Ketan Thakkar & Ashutosh R Shyam

20 Oct 2025

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Riding the Surge: How Honda’s Tilt into Motorcycles Is Paying Off Big

In an industry dominated for years by a few legacy players, Honda Motorcycle & Scooter India (HMSI) is making a bold bid to rewrite the competitive order. By pivoting aggressively toward the motorcycle segment, the Japanese‑owned subsidiary is reaping the rewards in market share, margin expansion, and profitability. The story unfolding in FY25 underscores not only the power of strategic focus but also the tectonic shifts underway in India’s two‑wheeler landscape.

Strategic Shift: From Scooter Heavy to Bike Balanced

For a long time, Honda’s strength in India lay in its scooters—a reliable, urban mobility anchor. But as incomes ...

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