Pro Plus

Riding the Surge: How Honda’s Tilt into Motorcycles Is Paying Off Big

Honda's aggressive motorcycle pivot delivers 23% revenue growth and shrinks the gap with Hero MotoCorp to just ₹1,500 crore, as Shine 125cc dominates the booming executive segment and reshapes India's two-wheeler hierarchy.

By Ketan Thakkar & Ashutosh R Shyam calendar 20 Oct 2025 Views icon4141 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Riding the Surge: How Honda’s Tilt into Motorcycles Is Paying Off Big

In an industry dominated for years by a few legacy players, Honda Motorcycle & Scooter India (HMSI) is making a bold bid to rewrite the competitive order. By pivoting aggressively toward the motorcycle segment, the Japanese‑owned subsidiary is reaping the rewards in market share, margin expansion, and profitability. The story unfolding in FY25 underscores not only the power of strategic focus but also the tectonic shifts underway in India’s two‑wheeler landscape.

Strategic Shift: From Scooter Heavy to Bike Balanced

For a long time, Honda’s strength in India lay in its scooters—a reliable, urban mobility anchor. But as incomes ...

This is an Autocar Pro Plus article. Subscribe to continue reading.

STAY AHEAD OF THE CURVE WITH THE LATEST NEWS, ANALYSIS AND INSIGHTS INTO INDIA'S EXPANDING AUTOMOTIVE INDUSTRY

SUBSCRIBE TO AUTOCAR PRO PLUS

1 YEAR SUBSCRIPTION

$39.00

  • Unlimited Access to Pro Plus articles
  • Features and Insights
  • Opinions and Analysis
  • Pro Plus Newsletter
  • Multi-Device Accessibility
RELATED ARTICLES
Pro Plus
Can OEMs' Aftermarket Strategy Hurt Small and Independent Outlets and Chains?

auther Shahkar Abidi calendar12 Mar 2026

OEMs tighten their grip on vehicle lifecycles as independents fight for data, diagnostics and survival.

Why Women-led Factory Floors Make Business Sense

auther Anurag Chaturvedi calendar12 Mar 2026

As the industry shifts from muscle to precision, all-women factory floors are emerging not just as a statement of intent...

Pro Plus
Inside Three-Pointed Star's Global EV Rethink and Why the CLA Matters More Than It Seems

auther Ketan Thakkar calendar06 Mar 2026

After years of building EVs under a separate identity, Mercedes-Benz is folding electric models back into its core brand...