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Can OEMs' Aftermarket Strategy Hurt Small and Independent Outlets and Chains?

OEMs tighten their grip on vehicle lifecycles as independents fight for data, diagnostics and survival.

By Shahkar Abidi & Kiran Murali calendar 12 Mar 2026 Views icon91 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Can OEMs' Aftermarket Strategy Hurt Small and Independent Outlets and Chains?

On a crowded arterial road along the outskirts of Lucknow, two very different workshops sit barely 400 meters apart.

One is a gleaming OEM-authorized service centre, its bays are booked weeks in advance, offering extended warranties, pick‑up services and app‑based job tracking. The other is a family‑run garage that has survived three generations through mechanical wisdom, improvization, and loyal customers who once came for oil changes at 5,000 km intervals, besides other servicing needs.

Increasingly, the first workshop decides when and how a vehicle “leaks” into the second.

A Rs 1 Lakh Crore Battleground

India’s automotive ...

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