Bansal Wire Sharpens Focus on Auto Supply Chain, Targets 35% Revenue Share
India's second-largest wire maker is doubling capacity, piloting steel cord to cut tire imports, and targeting 30-35% automotive revenue through localized high-performance products and strategic geographic expansion.
By Shahkar Abidi
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Bansal Wire Industries, India's second-largest steel wire manufacturer by volume, is making the automotive supply chain the centerpiece of its next phase of growth. The company has been manufacturing since 1985, but its focused entry into auto-grade wires only began around 2015–2016. In a decade, the automotive segment has grown from contributing "almost nothing" to 20-25% of total revenue, and top management now wants that share to reach 30-35% of sales.
"So a big part of all of that is automotive for us. Automotive is our largest end user" noted Pranav Bansal who is the MD and CEO of ...
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