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Bajaj GOGO: New Brand, New Strategy

autherKiran Murali     calendar03 Apr 2025

Bajaj Auto, which has a 65% share in the three-wheeler market, has unveiled a new brand, GoGo, hoping to end M&M’s dominance of the electric 3-wheeler market.

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Tesla Grapples With Global Challenges

By Ashutosh Radhey Shyam calendar02 Apr 2025

From thrilling growth to fading demand, Tesla’s high-voltage journey faces new challenges—from Chinese competition to ...

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Beyond The Assembly Line: Mahindra Cultivates a New Crop In a Changing Climate

autherShahkar Abidi calendar01 Apr 2025

Mahindra Agri Solutions Ltd, a subsidiary of automotive conglomerate Mahindra & Mahindra, expands its premium table gr...

Tesla Ka Masla: Musk's Long Game in India

By Avik Chattopadhyay calendar31 Mar 2025

Tesla is just the carrot Musk is dangling in front of India to allow the entry of Starlink and his larger business tem...

Top Diesel Automatic SUVs Under ₹25 Lakh

By Saptarshi Mondal, Autocar India calendar29 Mar 2025

There are 14 SUVs from manufacturers like Mahindra, Tata, Hyundai and Kia.

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'Tesla's Pure D2C Model Won't Work in India' -FADA President

By Darshan Nakhwa & Kiran Murali, and Prerna Lidhoo calendar29 Mar 2025

The retailer association points out that India’s complex market dynamics calls for a ‘phygital’ model—not a purely D2C...

'The Apple of EVs' - Ather's 'Mass Premium' Strategy

By Kiran Murali & Ketan Thakkar calendar28 Mar 2025

With segment-focused products and premium positioning, Ather is scaling smart — not cheap — as it heads for IPO.

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Tesla in India: What is the Game Plan?

autherPrerna Lidhoo calendar28 Mar 2025

Tesla is set to land in India amid a capacity glut, rising competition and anti-Musk protests in key markets.

Plug-In Hybrids Hold Promise for India’s Cities, But Price Tag Holds Them Back

By Kiran Murali & Ketan Thakkar calendar27 Mar 2025

Top executives from Japanese car makers call for merit-based tax incentives to unlock the potential of PHEVs amid risi...

Tech Talk: Why the car industry is turning to steer-by-wire

By Jesse Crosse, Autocar UK calendar27 Mar 2025

With steer-by-wire, the only link between the steering wheel and the front wheels is an electromechanical actuator.