Windsor EV Hits the Bull's Eye, What Next for MG?

It started as a quiet challenger. When MG Motor rolled out the Windsor EV in September 2024, it was another contender in India’s growing electric car segment. But by the time the fiscal year turned, the narrative had flipped. Windsor wasn’t just selling—it was dominating. Backed by a feature-rich package, premium interiors, and a price that undercut rivals, MG had done what few expected: it cracked Tata Motors’ EV stronghold and rewrote the leaderboard.

Launched in September 2024, it disrupted a Tata Motors-dominated segment by offering an affordable, feature-rich EV that looked and felt like a class apart, at ...