How Greater Consumer Responsiveness Helped Indian Brands Overtake Global Giants
Once overshadowed by global brands, Indian carmakers now lead the charge in SUVs, EVs, and safety.
Shahkar Abidi
17 Jan 2026
New chief Martin Fischer is steering the Indian unit toward full-scale manufacturing, reshaping long-standing market positioning.
Read moreOnce overshadowed by global brands, Indian carmakers now lead the charge in SUVs, EVs, and safety.
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