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BKT Bets on Digital, AI and Rider Communities to Build Consumer Tyre Brand 

BKT Bets on Digital, AI and Rider Communities to Build Consumer Tyre Brand 

autherDarshan Nakhwa     calendar20 Aug 2026

BKT plans to use digital media, AI-led consumer engagement and community marketing to build recall as on-highway tyres become a key pillar of its FY30 growth strategy.

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One Year In, VinFast Faces Its Real India Test
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One Year In, VinFast Faces Its Real India Test

autherPrerna Lidhoo calendar19 Aug 2026

A year after entering India and crossing the 10,000-vehicle production milestone at its Thoothukudi plant, VinFast has...

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The Gas Gambit: How CNG Became Maruti Suzuki’s True Growth Engine
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The Gas Gambit: How CNG Became Maruti Suzuki’s True Growth Engine

By Ketan Thakkar and Prerna Lidhoo calendar17 Aug 2026

A 15-year CNG bet allowed Maruti to outpace EV rivals without changing customer habits.

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How Speed and Local Production Could Rebuild Audi India
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How Speed and Local Production Could Rebuild Audi India

By Hormazd Sorabjee & Ketan Thakkar calendar14 Aug 2026

Audi wants to double its share of India’s luxury car market with new products, greater local assembly and a wider reta...

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Explainer: What's in the Latest CAFE III Draft & Why it Matters
Explainer: What's in the Latest CAFE III Draft & Why it Matters

autherKiran Murali calendar18 Jul 2026

Proposed to take effect from 2027-28, CAFE III is estimated to tighten fleet-average CO2 emission targets by 16-21% ov...

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From Banks to E-Mobility: Inside Sumit Mittal’s Multi-Crore Plan to Scale JSW Greentech
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From Banks to E-Mobility: Inside Sumit Mittal’s Multi-Crore Plan to Scale JSW Greentech

By Ketan Thakkar and Shahkar Abidi calendar16 Jul 2026

Sumit Mittal, a former infrastructure banker leads JSW Greentech's ambitious entry into electric commercial vehicles t...

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Ashok Leyland, and a Forty-Six-Year Fight Over a Gearbox Plant
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Ashok Leyland, and a Forty-Six-Year Fight Over a Gearbox Plant

autherShahkar Abidi calendar14 Jul 2026

Ashok Leyland's decades-long dispute over a small parcel of forest-classified land at its Bhandara gearbox plant highl...

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Keep the Customer, Don't Chase the Number: Honda’s Tsutsumu Otani
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Keep the Customer, Don't Chase the Number: Honda’s Tsutsumu Otani

autherKetan Thakkar calendar13 Jul 2026

As Indian two-wheeler buyers move beyond commuter products and entry scooters, HMSI chief Tsutsumu Otani is reshaping ...

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Upping the Game: Tata Motors' Investment Plan for EVs, Hatchbacks and Capacity Expansion
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Upping the Game: Tata Motors' Investment Plan for EVs, Hatchbacks and Capacity Expansion

By Kiran Murali and Ketan Thakkar calendar09 Jul 2026

Tata Motors has big plans for its passenger vehicle business, with product launches lined up across segments, new capa...

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How Mercedes-Benz's Bengaluru Hub Ended up Driving its Global Software Backbone
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How Mercedes-Benz's Bengaluru Hub Ended up Driving its Global Software Backbone

By Sergius Barretto and Ketan Thakkar calendar07 Jul 2026

Mercedes-Benz’s global technology chief says Bengaluru is playing an increasingly central role in software, infotainme...

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POLL OF THE MONTH

What will be the primary battery technology powering mainstream EVs five years from now?

What will be the primary battery technology powering mainstream EVs five years from now?

Lithium-ion

 

40.0%

Sodium-ion

 

20.0%

Solid-state

 

40.0%

None of the Above

 

0%

Not Invented Yet

 

0%

Total Votes : 5