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India's EV Story: Promise, Progress, and Challenges

Amid the fanfare of new launches and soaring expectations, mainstream buyers remain hesitant.

By Ketan Thakkar & Prerna Lidhoo

09 Jul 2025

16144 Views

India's EV Story: Promise, Progress, and Challenges

After reading about the Creta Electric, 39-year-old lawyer Nitish Joshi walked into a Hyundai showroom in Gurugram, excited by the idea of going electric. But that excitement quickly faded as the salesperson began detailing home charger installations, software updates, and the uncertainties of real-world range.

“It felt less like buying a car, more like setting up a tech project and seems more complicated than what I thought I was signing up for. There's also been some posts about software issues with these cars. I think it's too soon to buy an EV at this point,” he says. He left ...

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