Latest News, Features, Interviews, Analysis, Opinion, Blogs & Videos Published by Author 'Prerna Lidhoo '

Maruti Suzuki to Begin EV Sales by September, Targets 70,000 Units in FY26 — Majority for Export

Prerna Lidhoo 25 Apr 2025

This launch will mark Maruti Suzuki’s formal entry into India’s growing EV segment. It has so far maintained a measure...

IPO Size Reduction Not a Concern, Shows Future Potential, Say Ather's Investment Bankers

By Prerna Lidhoo and Darshan Nakhwa 23 Apr 2025

According to investment bankers, the cut reflects strong investor confidence, not concern. Despite market challenges, ...

Confident of Selling 8,000 Kylaqs a Month, Hitting 3% Market Share: Skoda India Brand Director

Prerna Lidhoo 17 Apr 2025

Skoda is banking on strong demand, network ramp-up, and high localization to scale up its sub-4-metre SUV play and bre...

Lance Bennett Moves to Middle East Role After Successful India Stint

Prerna Lidhoo 15 Apr 2025

Mercedes-Benz India to announce new Sales & Marketing head as Bennett takes over as CFO for the Middle East region.

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India’s EV Revolution: What’s Needed to Bridge the Gaps?

Prerna Lidhoo 08 Apr 2025

India needs to address the localisation challenge for EV manufacturing to be truly insulated from global supply shocks...

“Tax the Emissions, Not the Engine”: A Pragmatic Pitch for India’s Auto Sector from Toyota Kirloskar’s Vikram Gulati

By Ketan Thakkar and Prerna Lidhoo 05 Apr 2025

Toyota Kirloskar’s Vikram Gulati makes a case for outcome-based taxation to simplify India’s mobility transition and a...

“Software Is India’s EV Superpower”: R Velusamy on Building the Next-Gen Mobility Ecosystem

By Prerna Lidhoo and Ketan Thakkar 05 Apr 2025

At the Future Powertrain Conclave, Mahindra’s R&D head makes a strong case for why the future of mobility is software-...

Hybrids Are An Essential Part of Electrification Journey, Say Experts

By Prerna Lidhoo 31 Mar 2025

They help bridge the gap between the current, developing stage of the EV ecosystem and the intended destination of a f...

“Battery Electric Vehicle Is the Long-Term Goal—That’s Non-Stop”: Mahindra’s R Velusamy Charts India’s EV Future

By Ketan Thakkar & Prerna Lidhoo 30 Mar 2025

Mahindra's R. Velusamy outlines strategy for India's sustainable mobility future, calling for policy stability to supp...

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'Tesla's Pure D2C Model Won't Work in India' -FADA President

By Darshan Nakhwa & Kiran Murali, and Prerna Lidhoo 29 Mar 2025

The retailer association points out that India’s complex market dynamics calls for a ‘phygital’ model—not a purely D2C...

Maruti Suzuki to Begin EV Sales by September, Targets 70,000 Units in FY26 — Majority for Export

IPO Size Reduction Not a Concern, Shows Future Potential, Say Ather's Investment Bankers

Confident of Selling 8,000 Kylaqs a Month, Hitting 3% Market Share: Skoda India Brand Director

Lance Bennett Moves to Middle East Role After Successful India Stint

India’s EV Revolution: What’s Needed to Bridge the Gaps?

“Tax the Emissions, Not the Engine”: A Pragmatic Pitch for India’s Auto Sector from Toyota Kirloskar’s Vikram Gulati

“Software Is India’s EV Superpower”: R Velusamy on Building the Next-Gen Mobility Ecosystem

Hybrids Are An Essential Part of Electrification Journey, Say Experts

“Battery Electric Vehicle Is the Long-Term Goal—That’s Non-Stop”: Mahindra’s R Velusamy Charts India’s EV Future

'Tesla's Pure D2C Model Won't Work in India' -FADA President

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