Bajaj Auto to Launch E-Rickshaw in July; Aims to Play in 40,000-Unit Monthly Segment

Bajaj Auto Ltd. is set to launch an electric rickshaw under its recently unveiled brand, ‘GoGo’, by early July 2025. The move signals the company’s ambition to secure a leadership position in India’s growing electric three-wheeler segment.

Rakesh Sharma, Executive Director at Bajaj Auto, said that the company has already established strong momentum in the electric auto segment. Market share has surged from 17% in FY24 to 33% in FY25, driven by consistent growth and robust demand for cleaner mobility solutions. Bajaj Auto’s electric auto business has secured the number one spot in India as of April and May this year.

“We will launch an e-rick by early July. The segment is fragmented, operating largely with subpar quality products. We want to change the paradigm for both the drivers and passengers by bringing a well-engineered and reliable solution to an important last-mile mobility challenge,” Sharma said during an analyst call held to discuss the company’s financial performance in the March quarter.

The upcoming lithium-ion battery e-rickshaw is expected to offer better range and low maintenance. In February, Bajaj Auto, the largest player by far in India’s petrol and CNG three-wheeler market, launched its all-electric "Bajaj GoGo" brand, looking to grab leadership from Mahindra & Mahindra in the electric three-wheeler space. At the time, it had unveiled three passenger variants.

“I expect the new e-rick, under a new brand, to open up a segment of almost 40,000 units, which we will hopefully upgrade over the next few years,” he said.

Sharma highlighted that while FY26 will focus on observing market trends and building a strong foundation, the long-term goal is to target the entire 40,000-unit segment. “We will begin with a high-quality product and iterate based on feedback from drivers and passengers. This approach will guide how we adapt our product and go-to-market strategy,” he said.

Despite challenges around fuel type transitions and market regulations, Sharma remains “very optimistic” about the continued growth of the three-wheeler business. Bajaj’s domestic commercial vehicle segment has already achieved its highest-ever revenue, driven by double-digit growth across both ICE and electric vehicles.