Recent Articles Published by Prerna Lidhoo
Video: Ultraviolette Targets Operational Break-Even in 2026 With Future IPO in Sight

autherPrerna Lidhoo calendar06 Jul 2026

Bengaluru-Based Electric Bike Maker Plans Product Expansion and European Growth Ahead of Planned IPO.

Bajaj Auto Reports Ransomware Attack, Says Operations Safeguarded After Swift Response

autherPrerna Lidhoo calendar23 Jun 2026

Automaker activates external security protocols to isolate enterprise networks following a morning digital breach at i...

Video: How MINI Is Building a Stronger India Business Through Localisation

autherPrerna Lidhoo calendar20 Jun 2026

BMW Group Plant Chennai's Thomas Dose on MINI India's localisation push, balancing imports with local sourcing, and ho...

Video: How Yulu Built a Shared EV Business Around India's Gig Economy

autherPrerna Lidhoo calendar20 Jun 2026

Yulu's co-founder reveals how the micro-mobility startup turned EBITDA positive, scaled with Bajaj Auto and Magna's ba...

VIDEO: Could The Countryman C Expand MINI's Market Beyond Its Traditional Buyers?

autherPrerna Lidhoo calendar19 Jun 2026

The new Countryman C presents an opportunity for the BMW-owned carmaker to drive its next phase of growth.

MINI Bets on SUVs to Expand Its Addressable Market in India; the new Countryman Leads Push for 2x Growth

autherPrerna Lidhoo calendar18 Jun 2026

After years as a niche luxury brand, MINI India is reinventing itself around the Countryman, local assembly and networ...

Mercedes-Benz India Line-Up E20-Compliant; Higher Blends Will Need Retesting: Iyer 

By Darshan Nakhwa and Prerna Lidhoo calendar15 Jun 2026

The luxury carmaker rules out retrofits for high-concentration ethanol fuels and advocates for plug-in hybrids to lowe...

Mercedes-Benz Rules Out Portfolio-Wide PHEV Push as High Costs Limit Business Case 

By Darshan Nakhwa and Prerna Lidhoo calendar15 Jun 2026

The luxury car maker will introduce plug-in hybrids only where customers are willing to absorb the technology premium;...

Mercedes-Benz Launches S-Class PHEV at ₹2.20 Crore; Deliveries to Begin in Q4

autherPrerna Lidhoo calendar15 Jun 2026

The S-Class PHEV offers up to 115km of electric range, 60kW DC fast charging and 32.3kmpl WLTP-certified combined effi...

VIDEO: River Mobility: The EV Startup That Refused to Scale Blindly | Start to Scale Ep. 1

autherPrerna Lidhoo calendar07 Jun 2026

Aravind Mani, Co-founder & CEO of River Mobility, unpacks the realities of building an EV startup in one of the world'...