Recent Articles Published by Prerna Lidhoo
Evaluating a Multi-powertrain Solution for India: Skoda Auto's Martin Jahn
Evaluating a Multi-powertrain Solution for India: Skoda Auto's Martin Jahn

autherPrerna Lidhoo calendar20 Jan 2026

CAFE III norms push Skoda to evaluate cleaner technologies while strengthening its India network.

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Video - Forex Pressures, Maybach Momentum and EV Push: Mercedes-Benz India’s 2026 Roadmap
Video - Forex Pressures, Maybach Momentum and EV Push: Mercedes-Benz India’s 2026 Roadmap

autherPrerna Lidhoo calendar20 Jan 2026

Mercedes-Benz India shifts strategy toward high-end luxury vehicles amid currency challenges and softer entry-level de...

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Skoda India Pins 2026 Growth On The New Kushaq, Automatics And A 10-product Onslaught
Skoda India Pins 2026 Growth On The New Kushaq, Automatics And A 10-product Onslaught

autherPrerna Lidhoo calendar20 Jan 2026

Skoda India targets 2026 growth through refreshed Kushaq, automatic transmission push, wider market coverage and a 10-...

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Video: Are Hybrids the Smart Safety Net Before Switching to EVs?
Video: Are Hybrids the Smart Safety Net Before Switching to EVs?

autherPrerna Lidhoo calendar19 Jan 2026

Indian hybrids surged 150% as buyers choose practicality over ideology. This episode explores why strong-hybrids are t...

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Video-Tata Punch Facelift: Is the Micro-SUV the New Entry-Level Car?
Video-Tata Punch Facelift: Is the Micro-SUV the New Entry-Level Car?

autherPrerna Lidhoo calendar19 Jan 2026

Tata's Chief Commercial Officer discusses how the Punch captured first-time buyers, the evolution of India's entry car...

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INTERVIEW:
INTERVIEW: "EV Demand is Rebounding both in India and Around the Globe" - JLR's Rajan Amba

By Prerna Lidhoo & Ketan Thakkar calendar17 Jan 2026

Jaguar Land Rover India MD Rajan Amba discusses the India–UK FTA, the company’s manufacturing plans, the upcoming Pana...

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How Greater Consumer Responsiveness Helped Indian Brands Overtake Global Giants
Pro Plus
How Greater Consumer Responsiveness Helped Indian Brands Overtake Global Giants

By Prerna Lidhoo & Ketan Thakkar calendar15 Jan 2026

Once overshadowed by global brands, Indian carmakers now lead the charge in SUVs, EVs, and safety.

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Video: What Drove BMW India’s Strongest Sales Performance Yet
Video: What Drove BMW India’s Strongest Sales Performance Yet

autherPrerna Lidhoo calendar15 Jan 2026

BMW India CEO Hardeep Singh Brar discusses the luxury automaker's record-breaking 2025 performance, electrification st...

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Rupee Depreciation: Mercedes-Benz India to Raise Prices by 2%  every Quarter, says Santosh Iyer
Rupee Depreciation: Mercedes-Benz India to Raise Prices by 2%  every Quarter, says Santosh Iyer

By Prerna Lidhoo and Hormazd Sorabjee calendar14 Jan 2026

Exchange rate remains a fundamental challenge, even as the company continues to run internal cost optimisation program...

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Mercedes-Benz to Locally Assemble Maybach GLS in India—First Market Outside US
Mercedes-Benz to Locally Assemble Maybach GLS in India—First Market Outside US

By Prerna Lidhoo and Ketan Thakkar calendar14 Jan 2026

The locally assembled Maybach GLS will see its ex-showroom price reduced to Rs 2.75 crore, compared with Rs 3.17 crore...

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MOST READ

POLL OF THE MONTH

Can GST Cuts Give Long-term Boost to Auto Sales?

Can GST Cuts Give Long-term Boost to Auto Sales?

Yes

 

63.72%

No

 

36.28%

Total Votes : 736