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Building ReiseMoto: Yogesh Mahansaria’s Bet On India’s Rider Economy
After building and selling a global off-highway tyre business, Yogesh Mahansaria wants ReiseMoto to be the go-to brand for India's lifestyle riders.
By Prerna Lidhoo
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Yogesh Mahansaria is at his most animated when he is talking about ReiseMoto’s new riding gear. At his Lower Parel office in Mumbai, he moves from a helmet to a riding jacket to footwear, picking each one up as he explains the thinking behind it. For someone who has spent much of his career building businesses worth millions of dollars, there is something strikingly hands-on about the way he talks about his new collection.
The scale may have changed, but the instinct to get close to the product remains. There is something nonchalant about the way he talks about ...
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