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Seen in 49 seconds: Hero's voter connect

autherBrian de Souza     calendar12 May 2014

In an advertisement that has been telecast round the clock during the ongoing elections, two middle-class, well-dressed males get astride a motorcycle and head out to some late evening outing.

LATEST

A vote for the Election Express

By Nikhil Bhatia, Autocar India calendar09 May 2014

A customised bus takes journalists across India, offering news feeds from the 2014 election battleground. Nikhil Bhati...

Dana India innovates for OEMs' efficiency drive

By Amit Panday calendar07 May 2014

Dana India innovates for OEMs' efficiency drive

Bright Autoplast sees future in carbon fibre

By Sumantra B Barooah calendar07 May 2014

India’s auto sector is yet to see regulations that will drive OEMs here to adopt lightweighting technologies aggressiv...

Spurious parts: A constant race

By Brian de Souza calendar03 May 2014

Constant vigilance, education, awareness and, above all, a commitment to the use of genuine parts can help the auto se...

Ford’s legacy of sustainability

By Autocar Pro News Desk calendar22 Apr 2014

Sustainability is a responsible business activity. Ford Motor Co has a legacy of innovation that stretches back to Hen...

Mahindra Two Wheelers to leverage SUV image to boost its business

By Sumantra B Barooah calendar17 Apr 2014

The company’s strategy aims to capture a wider base in semi-urban and rural India, where its SUVs enjoy a premium imag...

TVS & Sons eyes rural India for growth

By Kiran Bajad calendar15 Apr 2014

With its core CV distributorship business down, the company is driving new service initiatives as well as streamlining...

Bhutan plans a green paradigm shift

By Sumantra B Barooah calendar05 Apr 2014

India’s neighbour Bhutan has embarked on an ambitious drive to have an all-electric vehicle parc.

Brazil: En route to being the world’s third-largest auto market

By Autocar Pro News Desk calendar04 Apr 2014

The host nation for the 2014 FIFA World Cup is soon to become the world’s third-largest automotive market.