Recent Articles Published by Prerna Lidhoo
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Creativity Reimagined: Auto Design in the Era of Artificial Intelligence

By Prerna Lidhoo & Ketan Thakkar calendar17 Jul 2025

As AI accelerates design and product cycles tighten, automotive creativity is being redefined as a race against redund...

Truck Rentals Fell 3-4% On Key Routes During First Half Of July: IFTRT

By Shahkar Abidi and Ketan Thakkar calendar15 Jul 2025

Truck rentals dip across key routes as MSME dispatches fall and monsoon delays stretch return load times.

India’s Auto Industry Faces Uneven Impact from Rare Earth Delays

By Shahkar Abidi and Ketan Thakkar calendar15 Jul 2025

With nearly 30 import applications still pending and inventories depleting, manufacturers are racing to secure alterna...

Expect Strong Export Trend Across All Categories to Continue: Shailesh Chandra

By Shahkar Abidi and Ketan Thakkar calendar15 Jul 2025

During Q1FY26, two-wheeler exports reached 1.14 million units, marking a considerable 23.2% growth on-year.

Post-COVID Growth Streak Ends: India’s Auto Sales Drop 5.1% in Q1 FY2026

By Shahkar Abidi and Ketan Thakkar  calendar15 Jul 2025

India’s auto sector faces its first post-COVID quarterly sales decline as weak rural demand, tighter credit, and entry...

Mercedes-Benz India Sees Flat-to-Single-Digit Growth in 2025: MD Iyer

autherKetan Thakkar calendar11 Jul 2025

Managing Director Santosh Iyer expects a high base, price hikes, and geopolitical uncertainty to weigh on the second h...

Atul Sood to Head Sales & Marketing at Kia India from July

By Ketan Thakkar  calendar11 Jul 2025

Veteran Toyota executive to succeed Hardeep Brar as Kia strengthens leadership for next growth phase; Brar moves on to...

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Auto Giants Explore Hybrid Strategy as EVs Hit Speed Bumps

autherKetan Thakkar calendar09 Jul 2025

Slower-than-expected EV adoption, tight CAFE norms and ever-present efficiency demands are giving hybrids a second win...

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India's EV Story: Promise, Progress, and Challenges

autherKetan Thakkar calendar09 Jul 2025

Amid the fanfare of new launches and soaring expectations, mainstream buyers remain hesitant.

Exclusive - Tata Motors Plots Comeback with New Nexon, Sierra, Avinya Brand and Compact Lifestyle SUV in Rs 35,000 Cr Overhaul

autherKetan Thakkar calendar05 Jul 2025

Tata targets ₹10–20 lakh sweet spot and premium electric space with multi-platform offensive across ICE, EV, and hybri...