Toy cars roll off Ford plant in Romania for Christmas
Every year toys, games, and books are sent down the line at a different Ford plant where employees dedicate one day to preparing and wrapping Christmas gifts for children. This year it is Craiova in Romania.
Once a year, toy cars destined for Christmas stockings replace full‑sized cars on the assembly line at one of Ford’s European manufacturing plants. They are among the gifts that are collected and wrapped by employees before being sent to hospitals, orphanages and other good causes in Europe.
“Watching the toys come down the line is an amazing sight and the employees really get into the spirit of things by dressing up as Santa’s helpers. It’s important that we as a company give back to the wider community and this is a great way to make that happen,” said Linda Cash, vice-president, Manufacturing, Ford of Europe.
Each year a different European plant plays secret Santa, with Ford’s facility in Craiova, Romania, where B-MAX and 1.0-litre EcoBoost engines are built, taking on the role this year. Employees at other Ford plants in Germany, Spain and the U.K. also support charities at Christmas, with beneficiaries including the homeless as well as children’s charities.
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The company has been a market leader for the past 9 years and holds 70% market share in the domestic pick-up segment.