Recent Articles Published by Hormazd Sorabjee
Volkswagen Plans Kylaq-Based Compact SUV for India

autherHormazd Sorabjee calendar13 Aug 2026

The new SUV will give Volkswagen access to the sub-four-metre SUV market and form part of a wider expansion of its Ind...

Audi Global CEO Backs Broader Powertrain Mix; EV Assembly Planned in India

autherHormazd Sorabjee calendar08 Aug 2026

Gernot Döllner says electric remains Audi’s leading technology, but combustion engines and plug-in hybrids will contin...

Audi Global CEO Eyes Greater Localisation, Stronger Product Portfolio for India Reset

autherHormazd Sorabjee calendar07 Aug 2026

Gernot Döllner says Audi will bring a substantial but focused portfolio to India as it prepares for faster launches an...

Audi Targets 90-95 Percent Local Assembly in India

By Hormazd Sorabjee and Ketan Thakkar calendar06 Aug 2026

Q9 and larger petrol engine under evaluation for local assembly; imports to focus on niche and performance models.

Audi India Plots Comeback With Q3, A5 and Q9

By Hormazd Sorabjee & Ketan Thakkar calendar05 Aug 2026

Three major models to arrive within nine months as the luxury carmaker targets 18-20 per cent market share and steps u...

Exclusive: JSW Group Eyes Majority in Proposed JV with Skoda Auto Volkswagen; Non-Binding MoU Likely Within Two Months

By Hormazd Sorabjee and Ketan Thakkar calendar05 Aug 2026

Proposed venture to fund Skoda Auto Volkswagen India's EV plans, expand localisation and become a key part of JSW Grou...

Maruti Suzuki Reaffirms Commitment to Small Cars as Entry-Level Segment Shows Signs of Revival

By Hormazd Sorabjee & Ketan Thakkar calendar27 Jul 2026

The automaker believes affordable cars will remain critical to increasing vehicle ownership in the country.

Maruti Suzuki Sees PV Industry Growing by Around 10% in FY27

By Hormazd Sorabjee and Ketan Thakkar calendar26 Jul 2026

Improving demand, higher production capacity, fresh product launches and a recovery in entry-level cars have strengthe...

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Honda’s Long Overdue India Reset

By Kiran Murali, Ketan Thakkar and Hormazd Sorabjee calendar03 Jun 2026

India-specific SUVs, localised hybrids, mainstream EVs, faster development cycles and a more decentralised strategy ma...

Deep Drive - Inside Stellantis-Tata Motors partnership for Jeep SUV

By Hormazd Sorabjee and Ketan Thakkar calendar30 May 2026

Announced at the 2026 Investor Day, the model will be produced through the existing Stellantis-Tata joint venture and ...