Video: Velusamy R on BE Sporteq, Google Gemini AI & 40% EV Target

Mahindra recently unveiled the new BE 6 Sporteq, expanding its born-electric lineup with upgraded tech suites, a dedicated passenger screen, and a newly structured multi-pack variant line-up. In this conversation with Autocar Professional, Velusamy R, President – Automotive Technology and Product Development at Mahindra & Mahindra, explains how real-world customer insights and evolving digital expectations are shaping the brand's aggressive EV roadmap.

The BE 6 Sporteq introduces Mahindra’s in-house Maya architecture powered by Google Gemini AI, bringing context-aware conversational capabilities and natural language reasoning to the cabin—set to roll out across the broader EV portfolio from January 1. Velusamy breaks down how rationalized feature layering and the introduction of a Battery-as-a-Service (BaaS) option—bringing the starting entry price to ₹11.45 lakh—aims to broaden appeal and accelerate EV adoption among younger buyers.

The discussion also delves into Mahindra’s manufacturing capacity ramp-up to support triple-digit YoY EV sales growth, market reception of the dedicated INGLO platform, initial teasers on the upcoming BE 07, and the company's long-term targets to expand its share in India's fast-growing EV market by 2028.

Watch the full conversation here.