Deep Drive Podcast: The Lowdown on Pickups

Name: Deep Drive Podcast: The Lowdown on Pickups
Uploaded: 2026-08-22T13:08:53+05:30
Description: The new Toyota Hilux and Mahindra Scorpio Lifestyler have put the spotlight on the Lifestyle Pickups segment. Hormazd Sorabjee and Sergius Barretto discuss the new models and why pickups could see increased interest.

The new Toyota Hilux and Mahindra Scorpio Lifestyler have put the spotlight on the Lifestyle Pickups segment. Hormazd Sorabjee and Sergius Barretto discuss the new models and why pickups could see increased interest.

By Hormazd Sorabjee and Sergius Barretto

22 Aug 2026

332 Views

Deep Drive Podcast: The Lowdown on Pickups

Mahindra has announced that its global pickup, the Scorpio Lifestyler, is scheduled to arrive in the Indian market in 2027. In this episode of Deep Drive, Hormazd Sorabjee and Sergius Barretto look at whether the niche lifestyle pickup category in India is finally set to expand.

With Toyota rolling out its updated Hilux and Mahindra showcasing the Scorpio Lifestyler, the lifestyle pickup market is seeing fresh momentum. The discussion examines the evolution of the segment in India, from early pioneers like the Tata 207, Xenon XT, and Mahindra Getaway to the category benchmark established by the Isuzu D-Max V-Cross.

The conversation also covers the regulatory dynamics between M1 and N1G vehicle classifications, how private vs dual-purpose buyer profiles are evolving in Tier-2 towns, and whether competitive pricing from domestic manufacturers can double current segment volumes.

Watch the full conversation here.