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AI Powered marketing in India's festive Auto season

autherAutocar Professional Bureau     calendar26 Oct 2024

The Indian auto market, with its diverse customer base and growing demand for vehicles, presents a unique opportunity for AI-driven marketing. The festive season, a crucial period for auto sales in India, can be significantly enhanced by AI...

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Standardise to Scale: Revolutionising electric two-wheeler software

By Kollu Nandakumar & Nakul Dhanya BR, Elektrobit calendar26 Oct 2024

With the growing volumes of electric two-wheelers, there is an increasing need to standardise non-differentiating soft...

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EVs: Marvels on road, maligned in headlines

By Sandeep Bangia calendar06 Oct 2024

While the mainstream media and social media continue to castigate EVs, it’s time to see through the smoke and mirrors ...

Opinion: The 500cc Royal Enfield motor should return

By Rishaad Mody, Autocar India calendar25 Aug 2024

The UCE 500 engines met their end with the introduction of the BS6 emissions norms.

Buckle Up: promoting seatbelt usage through behavioural science

By Geetika Singh, Ipsos India calendar25 Aug 2024

Despite seatbelt usage being mandated by law, a significant number of people still fail to comply. This non-compliance...

Which is better for India - Hybrid or BEV?

autherAutocar Professional Bureau calendar24 Aug 2024

From government policies and incentives to the evolving infrastructure landscape, it’s crucial to examine which techno...

Battery recycling: A balancing act

By Shubham Vishvakarma, Metastable Materials calendar05 Aug 2024

Shubham Vishvakarma of Metastable Materials examines the benefits and challenges of integrated carbothermal reduction ...

The Future of Luxury Car Rentals: Trends and Innovations: Aaditya Mishra, Luxorides

By Aaditya Mishra, Luxorides calendar18 Jul 2024

Aaditya Mishra, Co-Founder and Director of Luxorides examines how India’s luxury automobile rental market is undergoin...

'ADAS' crux lies in its proactive approach to safety enhancement': TaMo's Mohan Savarkar

By Mohan Savarkar, Chief Product Officer, Tata Motors calendar21 Feb 2024

Savarkar writes about the role of Active Safety Technology and ADAS in Compact Cars in augmenting inclusive vehicle sa...

Maintenance 101 for your electric two-wheeler, a cheat sheet for a breezy ownership experience

By Shreshth Mishra, Co-Founder, Simple Energy calendar30 Sep 2023

The experience of owning electric bikes is new, and remaining informed, aware and proactive will help in becoming bett...