Skoda Auto India Announces Expansion Plans for 2025 Growth Strategy

Skoda Auto India has unveiled a comprehensive growth framework for 2025, positioning the year as pivotal for the company's expansion in one of its most important markets outside Europe. The announcement comes as the brand celebrates 25 years of operations in India and 130 years of global automotive heritage.

Brand Director Ashish Gupta outlined the company's strategic approach during a presentation in Mumbai on June 12, 2025. The framework centers on four key areas: building a future-ready brand, enhancing customer focus through a complete product portfolio, increasing market accessibility via rapid network expansion, and implementing new initiatives to improve the ownership experience.

The company plans significant infrastructure growth, targeting expansion from its current presence in 165 cities to over 200 cities by the end of 2025. This represents a substantial increase from the 120 customer touchpoints Skoda maintained in 2021, which had already grown to over 290 locations as of 2025. The expansion aims to reach 350 touchpoints by year-end.

Skoda's product strategy includes what the company terms an "SUV for Everyone" approach, with the Kylaq, Kushaq, and Kodiaq models addressing different market segments and price points. The company also plans to strengthen its sedan offerings, building on the legacy of the Slavia model and introducing what it describes as a global sedan.

The automaker is exploring additional revenue streams beyond vehicle sales, including strengthening its certified pre-owned vehicle business and expanding services to government agencies and fleet operators. The company aims to enhance both corporate and rural market channels as part of this diversification effort.

Customer service improvements include the introduction of Skoda Supercare as a standard offering across all vehicles. Under this program, customers pay for routine maintenance only after completing their second year of ownership or after 30,000 kilometers, whichever comes first. The company has also expanded warranty packages and service offerings to provide comprehensive coverage for vehicle owners.

Skoda Auto India currently operates in more than 165 cities across the country with over 290 customer touchpoints. The company offers four models in the Indian market: the Kylaq, Slavia, Kushaq, and Kodiaq. Skoda has been present in India since 2001 and is part of the Volkswagen Group's operations in the region.

The announcement reflects Skoda's broader global strategy as the company navigates the automotive industry's transition toward electric vehicles and changing consumer preferences. India represents a key growth market for the brand as it seeks to expand its presence in emerging economies while maintaining its position in traditional European markets.