Joy E-bike evolves Distribution Channel to boost EV Sales, Deep Bharat Connect

Wardwizard Innovations & Mobility, the two-wheeler electric vehicle manufacturer that operates under the brand name Joy e-bike, has restructured its distribution-dealer model and established 150 ‘Distributor Showrooms’ at the district level. The aim is to cement its relationships with Taluka-level Dealers. These showrooms will ensure efficient supply chain management for the distributors and dealers, and increase the ease of getting vehicles for customers.

The company currently has more than 600 touch-points in the country, and the process of establishing new distribution models aims to promote the high-performing taluka dealers to the next level of District Distributors. The decision has been taken by the management of the company where the opportunity of becoming a distributor would first be given to the existing dealers who supported Joy e-bike in becoming a reputed brand in the country. The number of distributors will vary basis population and demand in the district. The change has been pre-scheduled by a year to meet the continuously growing demand for the company’s products.

Speaking about the decision, Yatin Gupte, Chairman and Managing Director, Wardwizard Innovations and Mobility said, “Owing to the high demand for our vehicles, we decided to pre-schedule the advancement of our distribution model to bridge the demand and supply gap and elevate customer-experience. The process of evaluation has already been initiated, and we aim to develop 150 distributor showrooms by September this year. Our loyal and high-performing dealers will be promoted as Distributors who will act like the frontline company representatives at the district level. We intend to make our products easily accessible to all in order to push India’s transition to EVs.”

With more than 10 models in its portfolio in both high and low-speed categories, the company has established a strong presence in more than 55 major cities across India. It has recently commenced the delivery of its new electric two-wheeler MIHOS and electric three-wheeler Joy e-rik, in a phased manner across Gujarat and Maharashtra. The company aims to have a pan-India presence.