CEAT launches SUV tyre campaign

The campaign attempts to lead back to CEAT’s purpose of ‘Making Mobility Safer & Smarter. Everyday.

Autocar Pro News Desk By Autocar Pro News Desk calendar 30 Mar 2023 Views icon2581 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
CEAT launches SUV tyre campaign

Tyre manufacturer CEAT has launched an SUV tyre campaign that showcases the importance of SUV tyres that offer grip as well as speed.

Lakshmi Narayanan B, Chief Marketing Officer - CEAT said, "It’s the cricket season and CEAT is thrilled to get 3 of India’s top cricketers - Rohit Sharma, Shreyas Iyer, and Shubman Gill in  ‘never seen before’ avatars". 

Rohit Joseph , Senior Creative Director, Ogilvy added that whereas creatives were a little vary of sportsmen, when it comes to performing in front of the camera, this time around, with CEAT’s conviction, the team got the confidence to go beyond the norm.

The campaign attempts to lead back to CEAT’s purpose of Making Mobility Safer & Smarter. Everyday.

RELATED ARTICLES
SKF to showcase tech solutions at inaugural Tech & Innovation Summit

auther Autocar Pro News Desk calendar17 Jun 2024

The intelligent and clean portfolio of products and technologies showcased at the Summit align with the industry's shift...

Made in India Kawasaki Ninja 300 priced at Rs Rs 3.43 lakh

auther Autocar Pro News Desk calendar17 Jun 2024

Ninja 300 gets no mechanical changes.

Tata Motors reduced over 53,000 tonnes of Co2 in its operations

auther Autocar Pro News Desk calendar17 Jun 2024

This is equivalent to planting 2.4 million trees in a year.