CarLelo (A Capri Loans Venture) unveils new brand identity at Women Premier League 2024

The company states that the new logo is designed to appeal to a customer seeking a one stop destination to browse cars, connect with dealers and make informed decisions.

By Autocar Professional Bureau

21 Feb 2024

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CarLelo (A Capri Loans Venture), a digital new car-buying platform, today announced the launch of its revamped brand identity at the onset of the Women Premier League 2024. The company's new logo, accompanied by the tagline "Nayi Car? Hum Hain Na, Yaar," echoes CarLelo's core proposition, the press release noted.

CarLelo will aslo sponsor the UP Warriorz in the upcoming WPL 2024, as a principal partner for the team. This collaboration presents an opportunity for the company to launch nationwide with a sport like cricket.

The new logo, with its forward-looking, and sharp look, is designed to appeal to a customer seeking a one-stop destination, where they can seamlessly browse and compare cars, connect with multiple dealers, get easy test drives and make informed decisions.

Gaurav Aggarwal, CEO and Founder, CarLelo (a Capri Loans Venture) said, "This brand refresh is a deeper expression that strengthens the connection with customers, providing them with the confidence to chart their path to a successful new car purchase."