Bharat Benz partners with iQuippo to offer digitalised solutions to pre-owned CV customers

Daimler India Commercial Vehicles (DICV), the subsidiary of Daimler Truck AG, today announced a strategic partnership with iQuippo to offer digitalised solution for customers of pre-owned BharatBenz commercial vehicles.

This collaboration will provide value-added support to BharatBenz customers to exchange their used vehicles with lesser turnaround time, gain a better resale value, and enjoy hassle-free processes, noted a press release. 

iQuippo is a physical and digital marketplace for preowned vehicle sales with evaluation and funding options. 

Through this partnership, BharatBenz is looking at harnessing iQuippo's physical and digital expertise ensuring customers receive clear and trustworthy data, along with a comprehensive suite of tools and resources essential for making well-informed decisions throughout the entire lifespan of their commercial vehicles.

Sreeram Venkateswaran, President and Chief Business Officer, Domestic Sales and Customer Service, Daimler India Commercial Vehicles said, "Our pre-owned business initiatives BharatBenz Exchange and BharatBenz Certified, which offer customers new truck exchange and pre-owned truck purchase, respectively, account for 15% of our overall sales per year. In addition to new truck and bus sales, our pre-owned business initiatives are not just significant for our operations but also provide aspiring customers the opportunity to own safe and reliable BharatBenz commercial vehicles throughout their lifecycle."

BharatBenz’s highly durable trucks are a lucrative business proposition for customers who wish to buy pre-owned trucks. Nearly 2000 BharatBenz trucks have been driven for over a million kilometers each and are still serving customers across India. This kind of durability and reliability are built into the engineering and design of BharatBenz trucks before they are retailed thereby becoming an aspiration for a section of customers who would prefer adding pre-owned BharatBenz trucks to their fleets, the company explained in a press release.

To enable this, DICV introduced the BharatBenz Exchange program in 2020 to offer a credible opportunity to Indian customers for buying a BharatBenz in exchange for any other used truck.