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'The Apple of EVs' - Ather's 'Mass Premium' Strategy

'The Apple of EVs' - Ather's 'Mass Premium' Strategy

autherKiran Murali     calendar28 Mar 2025

With segment-focused products and premium positioning, Ather is scaling smart — not cheap — as it heads for IPO.

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Tesla in India: What is the Game Plan?
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Tesla in India: What is the Game Plan?

autherPrerna Lidhoo calendar28 Mar 2025

Tesla is set to land in India amid a capacity glut, rising competition and anti-Musk protests in key markets.

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Plug-In Hybrids Hold Promise for India’s Cities, But Price Tag Holds Them Back
Plug-In Hybrids Hold Promise for India’s Cities, But Price Tag Holds Them Back

By Kiran Murali & Ketan Thakkar calendar27 Mar 2025

Top executives from Japanese car makers call for merit-based tax incentives to unlock the potential of PHEVs amid risi...

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Tech Talk: Why the car industry is turning to steer-by-wire
Tech Talk: Why the car industry is turning to steer-by-wire

By Jesse Crosse, Autocar UK calendar27 Mar 2025

With steer-by-wire, the only link between the steering wheel and the front wheels is an electromechanical actuator.

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Hindalco Gears up for Mega EV Opportunity
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Hindalco Gears up for Mega EV Opportunity

autherShahkar Abidi calendar26 Mar 2025

The world’s largest aluminium company has its eyes on everything from EV battery components to vehicle lightweighting ...

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Euler Motors' Big Bet on Battery Technology
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Euler Motors' Big Bet on Battery Technology

autherShahkar Abidi calendar25 Mar 2025

EV maker Euler Motors is carving out a niche for itself in electric commercial vehicles by investing heavily in what i...

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Advik Hi-Tech's Plans to Double Turnover With EV and CNG Push
Advik Hi-Tech's Plans to Double Turnover With EV and CNG Push

autherKiran Murali calendar24 Mar 2025

Advik Hi-Tech wants to double its revenue to Rs 3,000 crore over the next three years, riding the continued growth in ...

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Allison Transmission Expands Footprint At Home And Abroad
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Allison Transmission Expands Footprint At Home And Abroad

autherKiran Murali calendar24 Mar 2025

The company believes India possesses immense potential for automatic transmissions, and the country can become one of ...

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Yuma Energy to Triple Revenue with Expanded Battery-Swapping Network
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Yuma Energy to Triple Revenue with Expanded Battery-Swapping Network

By Darshan Nakhwa, Kiran Murali, and Prerna Lidhoo calendar22 Mar 2025

Yuma Energy has more than doubled its business to 50,000 swaps per day over a year, and plans to increase it to 1.5 la...

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Olectra Targets 10,000 EVs Annually, Expands into High-Tonnage Trucks
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Olectra Targets 10,000 EVs Annually, Expands into High-Tonnage Trucks

autherShahkar Abidi calendar21 Mar 2025

Olectra Greentech, one of the pioneers in India's electric bus segment, wants to leverage its experience and supply ch...

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POLL OF THE MONTH

Will Legacy Players Be Able to Squeeze Out Startups from India's Electric 2-Wheeler Market?

Will Legacy Players Be Able to Squeeze Out Startups from India's Electric 2-Wheeler Market?

Yes

 

41.80%

No

 

58.20%

Total Votes : 323