Pro Plus

Greaves Cotton: Getting Ready for the Future

New CEO Parag Satpute inherits 165 years of engineering and a mandate to multiply it.

By Shahkar Abidi, Ketan Thakkar & Prerna Lidhoo calendar 22 Apr 2026 Views icon16395 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Greaves Cotton: Getting Ready for the Future

Parag Satpute, MD & Group CEO of 165 year old Greaves Cotton likes to answer a large question by first shrinking it, as if the only honest way to talk about a transformation is to begin with the facts that refuse to budge. When asked the first obvious question: Why he joined Greaves Cotton and why he left Amsterdam for Mumbai, he doesn’t reach for a slogan. 

Greaves Cotton appoints Parag Satpute as MD and Group CEO

He reaches, instead, for a contrast: in Western Europe and North America where he had been running his previous job responsibilities, the talk was about consolidation and cost cutting; in India, ...

This is an Autocar Pro Plus article. Subscribe to continue reading.

STAY AHEAD OF THE CURVE WITH THE LATEST NEWS, ANALYSIS AND INSIGHTS INTO INDIA'S EXPANDING AUTOMOTIVE INDUSTRY

SUBSCRIBE TO AUTOCAR PRO PLUS

1 YEAR SUBSCRIPTION

$39.00

  • Unlimited Access to Pro Plus articles
  • Features and Insights
  • Opinions and Analysis
  • Pro Plus Newsletter
  • Multi-Device Accessibility

RELATED ARTICLES

Pro Plus
Lax Enforcement Keeps India's Rs 28,000 Crore Shadow Truck Bodybuilding Industry Alive and Lethal

auther Shahkar Abidi calendar05 Jun 2026

India’s unorganized truck building industry is a sector that poses a real threat to road safety.

Pro Plus
Tata Motors' X Alpha Architecture Aims to Reinvent the Small Car

auther Autocar Professional Bureau calendar30 May 2026

The next-generation Tiago and Tiago EV blend the low-cost strengths of Tata Motors' older X0 architecture with the moder...

Bosch’s India Recast

auther Shahkar Abidi calendar23 May 2026

Why the Tier-1 giant’s dealmaking is really a play for control of the next mobility stack.