Greaves Cotton: Getting Ready for the Future
New CEO Parag Satpute inherits 165 years of engineering and a mandate to multiply it.
Parag Satpute, MD & Group CEO of 165 year old Greaves Cotton likes to answer a large question by first shrinking it, as if the only honest way to talk about a transformation is to begin with the facts that refuse to budge. When asked the first obvious question: Why he joined Greaves Cotton and why he left Amsterdam for Mumbai, he doesn’t reach for a slogan.

He reaches, instead, for a contrast: in Western Europe and North America where he had been running his previous job responsibilities, the talk was about consolidation and cost cutting; in India, ...
RELATED ARTICLES
How Tata Motors’ Lucknow Plant Evolved from the 407 Era to a Million-Vehicle Milestone
Tata Motors’ Lucknow plant has crossed the 1 million production milestone, marking over three decades of evolution since...
Harvesting Growth: GST Cut, Bumper Monsoon Fuel Record Tractor Sales in FY26
A strong monsoon, election-year cash and a surprise tax cut combined to push FY26 wholesale dispatches to an all-time hi...
FY26: When India’s EV Market Found Scale
India's electric vehicle market crossed 2.45 million units in FY26, with every major segment posting record sales and co...




22 Apr 2026
270 Views
Shahkar Abidi

Anurag Chaturvedi
Prerna Lidhoo