Follow us
Bajaj GOGO: New Brand, New Strategy
Bajaj Auto, which has a 65% share in the three-wheeler market, has unveiled a new brand, GoGo, hoping to end M&M’s dominance of the electric 3-wheeler market.
By Kiran Murali
23756 Views
Bajaj Auto, the largest player by far in India’s petrol and CNG three-wheeler market, has launched its all-electric "Bajaj GoGo" brand, looking to grab leadership from Mahindra & Mahindra in the electric threewheeler space. India's three-wheeler segment is undergoing an electric revolution, surpassing the electric vehicle adoption rate in other vehicle categories: Nearly half of all three-wheelers sold are now battery-powered.
In the three-wheeler (L5) market, Bajaj Auto is the largest player with a share of 441,501 units, or 65% in the domestic market, according to data from SIAM. In total three-wheeler sales – including the lower-speed L3 vehicles ...
RELATED ARTICLES
India's Great Tyre Build-Out
Autocar Professional Bureau
05 Oct 2026
India’s tyre makers are entering a Rs 18,000-crore investment cycle as factories run near capacity and demand shifts tow...
Local Powertrain Manufacturing, Product Mix Change Drive 8.9 Percent Net Profit Growth at CNH India
Shahkar Abidi
30 Sep 2026
In-house assembly at Pithampur yields a 20 percent engine procurement cost advantage as global supply chains face headwi...
JCB India Targets Farm Logistics, Bridging the Gap Between Tractors and Backhoes
Shahkar Abidi
29 Sep 2026
JCB India eyes a 20,000-unit addressable agri-handling market to formalize farm-gate logistics with factory-built altern...
