Follow us
Bajaj GOGO: New Brand, New Strategy
Bajaj Auto, which has a 65% share in the three-wheeler market, has unveiled a new brand, GoGo, hoping to end M&M’s dominance of the electric 3-wheeler market.
By Kiran Murali
22659 Views
Bajaj Auto, the largest player by far in India’s petrol and CNG three-wheeler market, has launched its all-electric "Bajaj GoGo" brand, looking to grab leadership from Mahindra & Mahindra in the electric threewheeler space. India's three-wheeler segment is undergoing an electric revolution, surpassing the electric vehicle adoption rate in other vehicle categories: Nearly half of all three-wheelers sold are now battery-powered.
In the three-wheeler (L5) market, Bajaj Auto is the largest player with a share of 441,501 units, or 65% in the domestic market, according to data from SIAM. In total three-wheeler sales – including the lower-speed L3 vehicles ...
RELATED ARTICLES
Lax Enforcement Keeps India's Rs 28,000 Crore Shadow Truck Bodybuilding Industry Alive and Lethal
Shahkar Abidi
05 Jun 2026
India’s unorganized truck building industry is a sector that poses a real threat to road safety.
Tata Motors' X Alpha Architecture Aims to Reinvent the Small Car
Autocar Professional Bureau
30 May 2026
The next-generation Tiago and Tiago EV blend the low-cost strengths of Tata Motors' older X0 architecture with the moder...
Bosch’s India Recast
Shahkar Abidi
23 May 2026
Why the Tier-1 giant’s dealmaking is really a play for control of the next mobility stack.
