Bajaj GOGO: New Brand, New Strategy
Bajaj Auto, which has a 65% share in the three-wheeler market, has unveiled a new brand, GoGo, hoping to end M&M’s dominance of the electric 3-wheeler market.
By Kiran Murali
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Bajaj Auto, the largest player by far in India’s petrol and CNG three-wheeler market, has launched its all-electric "Bajaj GoGo" brand, looking to grab leadership from Mahindra & Mahindra in the electric threewheeler space. India's three-wheeler segment is undergoing an electric revolution, surpassing the electric vehicle adoption rate in other vehicle categories: Nearly half of all three-wheelers sold are now battery-powered.
In the three-wheeler (L5) market, Bajaj Auto is the largest player with a share of 441,501 units, or 65% in the domestic market, according to data from SIAM. In total three-wheeler sales – including the lower-speed L3 vehicles ...
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