Bajaj GOGO: New Brand, New Strategy
Bajaj Auto, which has a 65% share in the three-wheeler market, has unveiled a new brand, GoGo, hoping to end M&M’s dominance of the electric 3-wheeler market.
18430 Views
Bajaj Auto, the largest player by far in India’s petrol and CNG three-wheeler market, has launched its all-electric "Bajaj GoGo" brand, looking to grab leadership from Mahindra & Mahindra in the electric threewheeler space. India's three-wheeler segment is undergoing an electric revolution, surpassing the electric vehicle adoption rate in other vehicle categories: Nearly half of all three-wheelers sold are now battery-powered.
In the three-wheeler (L5) market, Bajaj Auto is the largest player with a share of 441,501 units, or 65% in the domestic market, according to data from SIAM. In total three-wheeler sales – including the lower-speed L3 vehicles ...
This is an Autocar Pro Plus article. Subscribe to continue reading.
RELATED ARTICLES
Creativity Reimagined: Auto Design in the Era of Artificial Intelligence
Prerna Lidhoo
17 Jul 2025
As AI accelerates design and product cycles tighten, automotive creativity is being redefined as a race against redundan...
Magnets of Disruption: How China’s Grip on Rare Earths Is Stalling India’s EV Dreams
Prerna Lidhoo
15 Jul 2025
As China tightens its grip on rare earth exports, Indian automakers risk delayed launches, disrupted festive season prod...
HYUNDAI CRETA EV: Off to a Slow Start
Autocar Professional Bureau
15 Jul 2025
Hyundai has priced the electric version of its massively popular SUV close to the Rs 20 lakh range, where it has been fo...
