Pioneering Spirit: Can Revolt Motors Fend Off New Competitors?

Achieving success is one thing and ensuring consistent No. 1 status is another. The challenge is all the more daunting when you are a startup, up against players that have been in the two-wheeler industry for decades. Manesar-based Revolt Motors, which was amongst the earliest OEMs in India to launch an electric motorcycle in CY 2019, is hoping that a head-start of five years will help it see off competition from more wellentrenched rivals over the next two-three years.

The company has five models in the market, including the RV BlazeX priced at Rs 119,990, launched in February. The ...