Recent Articles Published by Prerna Lidhoo
How Greater Consumer Responsiveness Helped Indian Brands Overtake Global Giants
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How Greater Consumer Responsiveness Helped Indian Brands Overtake Global Giants

By Prerna Lidhoo & Ketan Thakkar calendar15 Jan 2026

Once overshadowed by global brands, Indian carmakers now lead the charge in SUVs, EVs, and safety.

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Video: What Drove BMW India’s Strongest Sales Performance Yet
Video: What Drove BMW India’s Strongest Sales Performance Yet

autherPrerna Lidhoo calendar15 Jan 2026

BMW India CEO Hardeep Singh Brar discusses the luxury automaker's record-breaking 2025 performance, electrification st...

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Rupee Depreciation: Mercedes-Benz India to Raise Prices by 2%  every Quarter, says Santosh Iyer
Rupee Depreciation: Mercedes-Benz India to Raise Prices by 2%  every Quarter, says Santosh Iyer

By Prerna Lidhoo and Hormazd Sorabjee calendar14 Jan 2026

Exchange rate remains a fundamental challenge, even as the company continues to run internal cost optimisation program...

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Mercedes-Benz to Locally Assemble Maybach GLS in India—First Market Outside US
Mercedes-Benz to Locally Assemble Maybach GLS in India—First Market Outside US

By Prerna Lidhoo and Ketan Thakkar calendar14 Jan 2026

The locally assembled Maybach GLS will see its ex-showroom price reduced to Rs 2.75 crore, compared with Rs 3.17 crore...

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Mercedes-Benz Lines up 12 Launches for 2026, Sees Single-Digit Growth Amid Currency, Sentiment Headwinds
Mercedes-Benz Lines up 12 Launches for 2026, Sees Single-Digit Growth Amid Currency, Sentiment Headwinds

By Prerna Lidhoo and Ketan Thakkar calendar14 Jan 2026

German luxury carmaker doubles down on top-end models and EVs as entry-level demand softens

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VIDEO: How Parag Satpute Is Positioning Greaves Cotton for 16–20% CAGR
VIDEO: How Parag Satpute Is Positioning Greaves Cotton for 16–20% CAGR

autherPrerna Lidhoo calendar10 Jan 2026

India's multi-powertrain transition, global manufacturing shifts, and strategic expansion into European markets positi...

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BMW Motorrad to Launch All-new 450cc Twin-cylinder Bike in the First Half of 2026
BMW Motorrad to Launch All-new 450cc Twin-cylinder Bike in the First Half of 2026

By Prerna Lidhoo and Ketan Thakkar calendar08 Jan 2026

New mid-capacity platform to anchor double-digit growth push for Motorrad.

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BMW Moves Within Striking Distance of Mercedes-Benz
BMW Moves Within Striking Distance of Mercedes-Benz

By Prerna Lidhoo and Ketan Thakkar  calendar08 Jan 2026

Strong Q4 momentum and a broader product portfolio have powered BMW’s climb, narrowing the sales gap with Mercedes-Ben...

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India Breaks Into Exclusive Auto Export League With Over 5 Million Units Shipped
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India Breaks Into Exclusive Auto Export League With Over 5 Million Units Shipped

By Prerna Lidhoo & Ketan Thakkar calendar05 Jan 2026

From a tentative, low-cost production centre, India has emerged as a reliable manufacturing destination for automobile...

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India Reclaims Growth Momentum as Policy Support and New Models Lift Auto Market
India Reclaims Growth Momentum as Policy Support and New Models Lift Auto Market

By Ketan Thakkar, Prerna Lidhoo, and Kiran Murali calendar31 Dec 2025

With GST support and a reshaped product mix, India’s car market regains traction after a muted start to 2025.

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POLL OF THE MONTH

Can GST Cuts Give Long-term Boost to Auto Sales?

Can GST Cuts Give Long-term Boost to Auto Sales?

Yes

 

65.53%

No

 

34.47%

Total Votes : 1027