Follow us
VIDEO: BKT’s India Push: Branding, Capacity Expansion & EV Readiness
BKT Senior President and Director Satish Sharma talks about the brand, what the government can do for the tyre industry and uncertainty in today’s world.
By Prerna Lidhoo
530 Views
In this exclusive conversation, Autocar Professional interacts with Balkrishna Industries Limited's Senior President & Director Satish Sharma, who talks about the company’s global strategy, export dependence, India growth plans and the future of the tyre industry amid economic and geopolitical uncertainty.
From building a global brand before gaining visibility in India, to expanding in the aftermarket space and preparing for future mobility trends, this interview covers the biggest shifts shaping the tyre business today.
Watch now:
RELATED ARTICLES
VIDEO: Why Lamborghini's Next Car Won't Be Fully Electric
Autocar Professional Bureau
12 Jun 2026
Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A., discusses the brand's roadmap.
VIDEO: BYD Bets on PHEVs to Address Range Anxiety and Expand EV Adoption
Autocar Professional Bureau
09 Jun 2026
BYD India head Rajeev Chauhan explains why the company believes plug-in hybrids can help hesitant buyers embrace electri...
Video - Physical Buttons to Make a Comeback on Tata Cars: Martin Uhlarik, Tata Motors
Autocar Professional Bureau
09 Jun 2026
Martin Uhlarik unpacks the Tiago facelift's design rationale, EV differentiation strategy, cabin ergonomics, the shift t...
