VIDEO: BKT’s India Push: Branding, Capacity Expansion & EV Readiness

Name: VIDEO: BKT’s India Push: Branding, Capacity Expansion &amp; EV Readiness
Uploaded: 2026-05-14T19:28:46+05:30
Description: BKT Senior President and Director Satish Sharma talks about the brand, what the government can do for the tyre industry and uncertainty in today’s world.

BKT Senior President and Director Satish Sharma talks about the brand, what the government can do for the tyre industry and uncertainty in today’s world.

By Prerna Lidhoo

14 May 2026

841 Views

VIDEO: BKT’s India Push: Branding, Capacity Expansion & EV Readiness

In this exclusive conversation, Autocar Professional interacts with Balkrishna Industries Limited's Senior President & Director Satish Sharma, who talks about the company’s global strategy, export dependence, India growth plans and the future of the tyre industry amid economic and geopolitical uncertainty.

From building a global brand before gaining visibility in India, to expanding in the aftermarket space and preparing for future mobility trends, this interview covers the biggest shifts shaping the tyre business today.

Watch now: