Recent Articles Published by Ketan Thakkar
Mahindra Achieves 8% EV Share, Tops e-SUV Revenue Charts

By Prerna Lidhoo and Ketan Thakkar calendar30 Jul 2025

The Born Electric rollout gathers pace as EV penetration hits record high.

Hyundai Sees Highest-Ever Rural Penetration in Q1 Led by SUV Demand

autherPrerna Lidhoo calendar30 Jul 2025

With SUVs making up the bulk of rural demand, the company is expanding dealerships and customizing outreach to tap dee...

Banking on Festive Recovery: Hyundai’s Tarun Garg on Navigating Q1 SUV Sales Slump

autherPrerna Lidhoo calendar30 Jul 2025

Intensifying competition and geopolitical turmoil triggered a 10% fall in SUV dispatches, even as the company held fir...

India-UK Sign FTA to Help Boost Auto and Clean Tech Trade Ties

autherPrerna Lidhoo calendar24 Jul 2025

For the automotive sector, the FTA is expected to significantly boost bilateral trade and investment flows.

Renault India Revival Strategy: Localization, New Models and a Multi-Energy Approach

autherPrerna Lidhoo calendar23 Jul 2025

Renault India MD Venkatram Mamillapalle outlines revival plan, says India is entering Renault’s next growth phase post...

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The Design Strategy Behind Mahindra's Remarkable Rise

By Darshan Nakhwa, Prerna Lidhoo & Ketan Thakkar calendar21 Jul 2025

How Mahindra went from relying on global design houses to building a future-ready, digitally empowered, and globally c...

How Hyundai Creta Still Rules the Roads After a Decade

autherPrerna Lidhoo calendar21 Jul 2025

The model has sold over 1.2 million units since 2015 launch, posting 47,662 units in Q1 2025 despite increased competi...

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Creativity Reimagined: Auto Design in the Era of Artificial Intelligence

By Prerna Lidhoo & Ketan Thakkar calendar17 Jul 2025

As AI accelerates design and product cycles tighten, automotive creativity is being redefined as a race against redund...

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Magnets of Disruption: How China’s Grip on Rare Earths Is Stalling India’s EV Dreams

autherPrerna Lidhoo calendar15 Jul 2025

As China tightens its grip on rare earth exports, Indian automakers risk delayed launches, disrupted festive season pr...

Why Tesla’s India Entry is More Symbol Than Substance

autherPrerna Lidhoo calendar15 Jul 2025

At ₹63 lakh, Tesla competes with Mercedes-Benz and BMW, placing it in the ultra-premium EV segment that makes up less ...