In conversation with Volkswagen India's Ashish Gupta
Volkswagen India is targetting up to 15 percent market share with its new product offensive.
Volkswagen India is gearing up to launch its recently unveiled midsize sedan – the Virtus – with a target to grow the segment and eyes up to 15 percent market share within this category of passenger vehicles in the country.
Ashish Gupta tells about receiving customer feedback highlighting the high ownership cost of Volkswagen cars in the past and how the company's new line-up based on its localized MQB-A0-IN platform is going to change things considerably.
RELATED ARTICLES
Video: India Should Allow Direct E100 Sales in Rural Areas - Samir Somaiya
Samir Somaiya on direct rural E100 distribution, creating demand for surplus ethanol, GST parity for flex-fuel vehicles,...
Video: MG Hector Tomahawk Launched, will appeal to Diesel Buyers | Parth Jindal
Parth Jindal on positioning the PHEV as a ‘diesel killer’, Battery-as-a-Service economics, 70% localization by CY2027, a...
MG Hector Tomahawk EV and PHEV: Price, BaaS & Growth Strategy — Parth Jindal
Parth Jindal on positioning the Hector Tomahawk PHEV as a ‘diesel killer’, bridging the gap to pure EVs, ramping up loca...


22 Mar 2022
8035 Views
Mukul Yudhveer Singh

Autocar Professional Bureau