Skip to main content

In conversation with Volkswagen India's Ashish Gupta

Volkswagen India is targetting up to 15 percent market share with its new product offensive.

By Mayank Dhingra calendar 22 Mar 2022 Views icon8079 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
In conversation with Volkswagen India's Ashish Gupta

Volkswagen India is gearing up to launch its recently unveiled midsize sedan – the Virtus – with a target to grow the segment and eyes up to 15 percent market share within this category of passenger vehicles in the country.

Ashish Gupta tells about receiving customer feedback highlighting the high ownership cost of Volkswagen cars in the past and how the company's new line-up based on its localized MQB-A0-IN platform is going to change things considerably.

RELATED ARTICLES

Chinese Car Brands Move Into India's Premium and Luxury Segments

auther Autocar Professional Bureau calendar19 Sep 2026

Regulatory restrictions on Chinese investment are pushing brands like BYD and JSW-Chery to enter India through high-end ...

Video: ZF Group Plans to Scale Its India Business by 3X

auther Prerna Lidhoo calendar18 Sep 2026

India is emerging as a key growth engine for ZF as the company broadens its role from a component supplier to a mobility...

Video: Jim Aota on Yamaha's Premium Strategy in India, Taking On Royal Enfield

auther Autocar Professional Bureau calendar17 Sep 2026

Jim Aota on Yamaha’s premium-segment focus, competing against Royal Enfield, navigating E20 hurdles for higher-displacem...