In Conversation with Mercedes Benz India's Santosh Iyer
Over 25 percent of Mercedes-Benz India's sales volumes come from feature- and creature-comfort-loaded top-end models of its offerings.
24 Jun 2023
3640 Views
Share -
One in every four cars sold by Mercedes Benz India comes from the over Rs 1.5 crore price band, a category defined as the TEV or ‘top end vehicles’ by the company.
Santosh Iyer, the MD and CEO of the German luxury carmaker's Indian arm talks about how the company has doubled the TEV share from 12 percent in 2018 to 25 percent now, and how luxury consumers are getting more discerning towards getting more creature comforts and features. Iyer is hopeful of Mercedes-Benz India registering double-digit growth in CY2023, and eyeing another record year of sales.
RELATED ARTICLES
Comsol webinar on Improving Electric Drivetrain Efficiency with Multiphysics Simulation
Autocar Pro News Desk
28 Sep 2023
The COMSOL Multiphysics simulation can help analyse an electric motor's electromagnetic parameters such as torque and po...
'M&M sells one in every two small commercial vehicle in the country': Veejay Nakra
Autocar Pro News Desk
26 Sep 2023
The company has been a market leader for the past 9 years and holds 70% market share in the domestic pick-up segment.
Dassault Systemes-Capgemini ADAS Webinar 2023
Autocar Pro News Desk
23 Sep 2023
While Advanced Driver Assistance System (ADAS) features are increasingly being introduced in new vehicles, their develop...
