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SEO Got Us Found, GEO Gets Us Recommended: Why the Next Frontier of Automotive Digital Marketing Is Winning Inside AI, Not Just Search

SEO Got Us Found, GEO Gets Us Recommended: Why the Next Frontier of Automotive Digital Marketing Is Winning Inside AI, Not Just Search

Balaji Pandiaraj & Sudeep Raj, Ipsos India     calendar19 Jul 2026

From Google searches to AI recommendations, the automotive buyer journey is undergoing its most significant transformation since the rise of the internet. Search Engine Optimization (SEO) helped brands become discoverable. Generative Engine...

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Automotive Deal Volumes Drop, Investment Remains Focused on EVs and Mobility Tech News
Automotive Deal Volumes Drop, Investment Remains Focused on EVs and Mobility Tech

By Eshisha Java calendar13 Jul 2026

Grant Thornton Bharat says automotive deal volumes fell to their lowest level since Q2 2023, as investors focused on s...

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Renault Partners With IIT Kanpur for Vehicle Aerodynamics, Wind-Noise Testing News
Renault Partners With IIT Kanpur for Vehicle Aerodynamics, Wind-Noise Testing

By Eshisha Java calendar10 Jul 2026

The collaboration will see Renault India use IIT Kanpur's National Wind Tunnel Facility for aerodynamic and wind-noise...

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India's Shift to E20 Was More Than Two Decades in the Making: Centre News
India's Shift to E20 Was More Than Two Decades in the Making: Centre

autherDarshan Nakhwa calendar10 Jul 2026

Petroleum ministry says the programme moved from pilot projects and E5 supplies to E20 through phased policy changes, ...

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Govt Rules Out Nationwide Choice of Pure Petrol, E10 and E20 News
Govt Rules Out Nationwide Choice of Pure Petrol, E10 and E20

autherDarshan Nakhwa calendar10 Jul 2026

Government says parallel supply chains for pure petrol, E10 and E20 would be costly and could put investments in ethan...

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E20 Is Costlier to Produce Than Pure Petrol at $70 Crude: Oil Ministry News
E20 Is Costlier to Produce Than Pure Petrol at $70 Crude: Oil Ministry

autherDarshan Nakhwa calendar10 Jul 2026

Ministry says E20 is aimed at reducing crude-import dependence and shielding India from global oil-price volatility, n...

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India-UK FTA: DGFT Imposes Use-It-or-Lose-It Rule on Automotive Import Quotas News
India-UK FTA: DGFT Imposes Use-It-or-Lose-It Rule on Automotive Import Quotas

autherMukul Yudhveer Singh calendar10 Jul 2026

DGFT operationalises the automotive tariff rate quota framework, allowing imports of up to 20,000 UK-built passenger c...

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India’s Battery Manufacturing Push Gains Momentum as Energy Storage Demand Soars News
India’s Battery Manufacturing Push Gains Momentum as Energy Storage Demand Soars

autherAutocar Professional Bureau calendar08 Jul 2026

IESA report highlights rapid battery manufacturing expansion that could strengthen India’s electric vehicle supply cha...

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Grain-Based Ethanol Accounts for 67% of India's Supplies in ESY 2025-26 Till June News
Grain-Based Ethanol Accounts for 67% of India's Supplies in ESY 2025-26 Till June

By Eshisha Java calendar08 Jul 2026

India supplied 717 crore litres of ethanol till June in ESY 2025-26, with grain-based feedstocks contributing two-thir...

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ISMA Calls for Fact-Based Debate on E20 Amid Rising Misinformation News
ISMA Calls for Fact-Based Debate on E20 Amid Rising Misinformation

By Eshisha Java calendar08 Jul 2026

The industry body says government-backed testing has found no E20-related vehicle failures and urges reliance on verif...

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POLL OF THE MONTH

What will be the primary battery technology powering mainstream EVs five years from now?

What will be the primary battery technology powering mainstream EVs five years from now?

Lithium-ion

 

53.06%

Sodium-ion

 

14.29%

Solid-state

 

21.43%

None of the Above

 

2.04%

Not Invented Yet

 

9.18%

Total Votes : 98