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The Human Side of Electrification: Why the Future of Mobility Will Be Decided Less by Batteries and More by Human Behaviour

The Human Side of Electrification: Why the Future of Mobility Will Be Decided Less by Batteries and More by Human Behaviour

Geetika Singh, Ipsos UU, India     calendar19 Jul 2026

As electrification gathers pace, consumer powertrain choices are increasingly shaped by behavioural readiness, lifestyle and convenience, requiring automakers to look beyond technology and demographics.

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SEO Got Us Found, GEO Gets Us Recommended: Why the Next Frontier of Automotive Digital Marketing Is Winning Inside AI, Not Just Search Opinion Column
SEO Got Us Found, GEO Gets Us Recommended: Why the Next Frontier of Automotive Digital Marketing Is Winning Inside AI, Not Just Search

By Balaji Pandiaraj & Sudeep Raj, Ipsos India calendar19 Jul 2026

From Google searches to AI recommendations, the automotive buyer journey is undergoing its most significant transforma...

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Explainer: What's in the Latest CAFE III Draft & Why it Matters Feature
Explainer: What's in the Latest CAFE III Draft & Why it Matters

autherKiran Murali calendar18 Jul 2026

Proposed to take effect from 2027-28, CAFE III is estimated to tighten fleet-average CO2 emission targets by 16-21% ov...

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Why the Future of Mobility Will Be Decided Less by Batteries and More by Human Behaviour Opinion Blogs
Why the Future of Mobility Will Be Decided Less by Batteries and More by Human Behaviour

By Geetika Singh, Ipsos UU, India calendar18 Jul 2026

Powertrain choice isn't a technology ladder but a mindset—consumers choose BEVs, PHEVs or Hybrids based on behavioural...

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Roadside Assistance: Why Indian Highways Need A Stronger Safety Net Opinion Blogs
Roadside Assistance: Why Indian Highways Need A Stronger Safety Net

By Jayesh Khatri, Liberty General Insurance calendar18 Jul 2026

As India's highways expand and journeys lengthen, roadside assistance evolves from an optional add-on into an essentia...

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Why Critical Mineral Refining Will Define India's Next Phase of Electric Mobility  Opinion Blogs
Why Critical Mineral Refining Will Define India's Next Phase of Electric Mobility 

By Manikumar Uppala, Metastable Materials calendar18 Jul 2026

India's EV future hinges not on mining or assembly, but on mastering midstream refining, the true chokepoint determini...

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Ferrari Showcases New Amalfi Spider to Mark India Launch News
Ferrari Showcases New Amalfi Spider to Mark India Launch

autherDev Vadchhedia calendar17 Jul 2026

The V8 2+ spider will be showcased across Mumbai, Delhi and Bengaluru at Ferrari's official dealerships.

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ICRA Projects Non-Linear Capex Surge for Automakers Under Stricter CAFE-III Draft News
ICRA Projects Non-Linear Capex Surge for Automakers Under Stricter CAFE-III Draft

autherDev Vadchhedia calendar17 Jul 2026

Rating agency estimates a ₹38,000 crore fuel saving potential but warns of margins and pricing pressure for ICE-heavy ...

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Proposed CAFE-III Norms to Drive Domestic Ethanol Supply and Flex-Fuel Integration: GEMA News
Proposed CAFE-III Norms to Drive Domestic Ethanol Supply and Flex-Fuel Integration: GEMA

autherDev Vadchhedia calendar17 Jul 2026

The Grain Ethanol Manufacturers Association states that the draft compliance framework establishes long-term policy vi...

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VIDEO: First Product on ADAPT Platform Will Be an EV, Followed by a PHEV: JSW MG Motor India Video
VIDEO: First Product on ADAPT Platform Will Be an EV, Followed by a PHEV: JSW MG Motor India

By Mugdha Mishra calendar17 Jul 2026

Anurag Mehrotra, MD, JSW MG Motor India, speaks about MG's new ADAPT platform, new launches and how plug-in hybrids ca...

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POLL OF THE MONTH

Has the US-Iran war given a structural boost to EV adoption in India?

Has the US-Iran war given a structural boost to EV adoption in India?

Yes

 

72.38%

No

 

27.62%

Total Votes : 362