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The New Automotive Currency: Why Technology Is Becoming the Decisive Factor in India’s Car Buying Journey

The New Automotive Currency: Why Technology Is Becoming the Decisive Factor in India’s Car Buying Journey

Prasad Joshi, Ipsos India     calendar01 Aug 2026

For decades, Indian consumers evaluated vehicles through familiar measures—fuel efficiency, performance, reliability, service reach and resale value. Those fundamentals still matter. Yet a profound shift is underway. As vehicles become conn...

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India’s Monsoon Test Puts Vehicle Rust Protection in the Spotlight Opinion Column
India’s Monsoon Test Puts Vehicle Rust Protection in the Spotlight

By Frank E. Goodwin, International Zinc Association calendar01 Aug 2026

As rising ownership periods and harsher monsoons expose corrosion risks, built-in rust protection and anti-perforation...

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Electric 2W Registrations Nearly Double in July; Penetration at 11% News
Electric 2W Registrations Nearly Double in July; Penetration at 11%

autherKiran Murali calendar01 Aug 2026

July registrations rose 80% on a year-on-year basis, while remaining almost flat compared with June.

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Hero MotoCorp Dispatches Rise 19% to 5.33 Lakh Units in July News
Hero MotoCorp Dispatches Rise 19% to 5.33 Lakh Units in July

By Eshisha Java calendar01 Aug 2026

Hero MotoCorp reported a 19% year-on-year increase in July dispatches to 533,416 units, supported by domestic demand, ...

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India's Passenger Vehicle Dispatches in July Estimated at Over 4.66 Lakh Units News
India's Passenger Vehicle Dispatches in July Estimated at Over 4.66 Lakh Units

autherKiran Murali calendar01 Aug 2026

Market leader Maruti Suzuki dispatched 196,203 passenger vehicles in the domestic market, while Tata Motors, M&M, and ...

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Suzuki Motorcycle India Records Highest-Ever Monthly Sales in July at 142,985 Units News
Suzuki Motorcycle India Records Highest-Ever Monthly Sales in July at 142,985 Units

By Eshisha Java calendar01 Aug 2026

Strong domestic demand drove Suzuki Motorcycle India's record July sales, with overall volumes rising 26% year-on-year...

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Royal Enfield July Sales Rise 34% To 118,232 Motorcycles News
Royal Enfield July Sales Rise 34% To 118,232 Motorcycles

By Eshisha Java calendar01 Aug 2026

Royal Enfield reported 34% year-on-year growth in July 2026 sales, driven by higher domestic volumes, while exports po...

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Maruti Suzuki July Sales Rise 34% As Domestic Volumes Hit Record High Of 2 Lakh Units News
Maruti Suzuki July Sales Rise 34% As Domestic Volumes Hit Record High Of 2 Lakh Units

By Eshisha Java calendar01 Aug 2026

Maruti Suzuki reported total sales of 241,421 units in July 2026, with domestic volumes crossing the record 2 lakh mar...

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Kia India Reports July Wholesale of 28,200 Units, Up 27.4% YoY News
Kia India Reports July Wholesale of 28,200 Units, Up 27.4% YoY

By Eshisha Java calendar01 Aug 2026

Kia India dispatched 28,200 vehicles in July 2026, its highest-ever July wholesale volume, while January-July dispatch...

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Toyota Kirloskar Motor Reports 5% Growth In July Sales At 30,516 Units News
Toyota Kirloskar Motor Reports 5% Growth In July Sales At 30,516 Units

By Eshisha Java calendar01 Aug 2026

Toyota Kirloskar Motor sold 30,516 vehicles in the domestic market in July 2026, while cumulative sales for the first ...

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POLL OF THE MONTH

Has the US-Iran war given a structural boost to EV adoption in India?

Has the US-Iran war given a structural boost to EV adoption in India?

Yes

 

73.57%

No

 

26.43%

Total Votes : 401