We want to return the favour to Hero, Honda with the Freedom, says Rajiv Bajaj
Bajaj shared how three to four decades back, 70 percent of the Indian two-wheeler industry was owned by scooters (of which Bajaj controlled a huge share), but that changed dramatically with the advent of more fuel-efficient four-stroke Japanese motorcycles.
At the launch of the Bajaj Freedom 125 CNG bike, Rajiv Bajaj shared how he believes this bike could make a milestone moment in the Indian two-wheeler industry.
“Sometimes a particular event takes place, as it did in 1993 when fuel prices went through the roof and Hero Honda was present to take advantage of the situation with the four-stroke motorcycle. In the same way, ten years later, the Supreme Court mandated CNG in Delhi for commercial vehicles and Bajaj was present and we have taken advantage of that. The question is whether that is about to happen again with people being hurt by very high fuel prices. This bike can halve the running costs, so the question remains whether this is another milestone moment. Maybe we have a real opportunity for change. We are very confident and hopeful that we are at the right place at the right time with the right product.”
Bajaj shared how three to four decades back, 70 percent of the Indian two-wheeler industry was owned by scooters (of which Bajaj controlled a huge share), but that changed dramatically with the advent of more fuel-efficient four-stroke Japanese motorcycles.
To recap, the Freedom 125 is priced between Rs 95,000-1.10 lakh (ex-showroom) and is available in three variants. The Freedom is powered by a new sloper mill making 9.5hp and 9.7Nm of torque. At 149kg, it is on the heavier end when it comes to 125cc commuters, and the 825mm tall perch is also on the taller side of things.
We will be testing the Bajaj Freedom this week and our reviews go live on July 14. Keep an eye out to see if this bike really has the potential to disrupt the market.
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