Revolt Motors targets tech-savvy riders with debut campaign

Revolt Motors has unveiled its latest marketing blitz across various platforms including television, Out of Home displays, and digital media just in time for the cricketing season.

Designed for modern riders who prioritise intelligence, style, affordability, and environmental responsibility in their motorcycles, this campaign aims to capture the attention of the 'Generation Why' - individuals who challenge conventions and seek innovative solutions, the company shared.

Anjali Rattan Nashier, Business Chairperson of RattanIndia Enterprises Limited, the parent company of Revolt Motors, said “The new generation of riders display a high level of tech-savviness, mindful spending, and an eco- conscious mindset, driving a keen interest in e-mobility. Our products, with their stylish and ergonomic design and being lighter on the pocket, holds broader appeal, not only among today's youth but also to a wider audience. Additionally, our expansion to 115 dealerships nationwide further strengthens accessibility, catering to the growing demand for sustainable mobility.”