BMW Group India to Launch 8 Products in Apr–Jun; Sees Double Digit Growth in 2026

After record sales in the January–March quarter, BMW has overtaken Mercedes‑Benz to become India’s number one luxury car brand. Building on this momentum, the company is planning an aggressive product rollout, with eight launches scheduled in the April–June quarter of this year.

“2026 will be marked by our most ambitious product offensive, with a total of 27 products planned for launch during the year. Four products were launched in the first quarter, eight more will be introduced in the second quarter, and the remaining launches will follow in the second half of the year,” said BMW Group India President and Chief Executive Officer Hardeep Singh Brar.

This 27 launches include 15 launches from BMW, 10 from Mini Cooper and two from BMW Motorrad.

The planned launches come after the company reported continued momentum in the January–March period, with car deliveries rising 17% on-year to 4,567 units. Each month in the quarter - January, February and March - recorded the highest-ever monthly sales for the brand in India, despite macroeconomic and geopolitical uncertainties.

Growth during the quarter was driven by strong demand for electric vehicles, sports activity vehicles and long wheelbase models, reflecting a shift in customer preference toward higher-value offerings.

“Our long wheelbase portfolio now accounts for over 50% of our sales, clearly showing that India loves the concept of enhanced comfort and luxury,” Brar said.

Demand for locally tailored long wheelbase models remained a key pillar of growth, contributing more than half of the company’s total car sales in the quarter. The sports activity vehicle portfolio accounted for about 65% of overall volumes, supported by sustained consumer preference for premium utility vehicles.

Electric mobility also continued to gain traction. BMW sold 1,185 electric cars during the quarter, registering 83% year-on-year growth, while electric vehicles accounted for 26% of total car sales, up from 21% at the end of the previous financial year.

“Every one out of four cars sold by BMW in India today is electric, underlining the strong customer trust in our electric mobility offerings,” Brar said.

The company also signalled plans to strengthen its retail footprint alongside product expansion.

“We currently operate 97 touchpoints across 40 cities, and in 2026 we plan to significantly expand our presence into more cities with new showrooms and service facilities,” he said.

BMW launched four products in the January–March period — including the M2 CS, X3 30 and Mini Cooper Victory Edition — across its passenger vehicle portfolio, while its motorcycle division, BMW Motorrad, reported sales of 1,216 units during the quarter.